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Do television food advertisements portray advertised foods in a ‘healthy’ food context? [PDF]
British Journal of Nutrition, 2010 Exposure to food promotion influences food preferences and diet. As food advertisements tend to promote ‘less healthy’ products, food advertising probably plays some role in the ‘obesity epidemic’. Amid calls for increased regulation, food manufacturers are beginning to engage in a variety of health-promoting marketing initiatives. Positioning products
Adams, Jean +2 more
openaire +3 more sources
Food and beverage advertising expenditures in Canada in 2016 and 2019 across media
BMC Public Health, 2022 Background Food and beverage advertising has been identified as a powerful determinant of dietary intake and weight. Available evidence suggests that the preponderance of food and beverage advertising expenditures are devoted to the promotion of ...
Monique Potvin Kent +10 more
doaj +1 more source
Obesogenic television food advertising to children in Malaysia: sociocultural variations [PDF]
Global Health Action, 2014 Background: Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries.
See H. Ng +7 more
doaj +1 more source
Restriction of television food advertising in South Korea: impact on advertising of food companies [PDF]
Health Promotion International, 2012 The association between exposure to television (TV) food advertising and children's dietary habits has been well established in previous studies. However, the efficacy of restrictions on TV food advertising in the prevention of childhood obesity remains controversial.
Soyoung, Kim +5 more
openaire +2 more sources
Review on Agriculture and Rural Development, 2022 Humour is known to help relational outcomes. In business, business sectors (product-based vs service-based) and humour styles (constructive vs offensive) play a defining role. This study aims to identify how humour impacts the selling of food products.
Iasmina Iosim +4 more
openaire +1 more source
Fast-food advertising in social media. A case study on Facebook in Egypt [PDF]
, 2014 The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network.
Gaber, Hazem +3 more
core +3 more sources
Revista Brasileira de Epidemiologia, 2013 OBJECTIVE: To analyze the content of television food advertising on Brazilian 'free-to-air' broadcast stations during children's programming. METHODS: This is a descriptive study which evaluated the content of food advertising between 08:00 a.m.
Suzane Mota Marques Costa +2 more
doaj +1 more source
Foods, 2020 With increasing obesity rates and the daily overload of unhealthy food appeals, an important objective for advertising today is to promote healthy food consumption. According to previous research, sensory food advertisements referring to multiple senses&#
Gudrun Roose, Lana Mulier
doaj +1 more source
Discretionary food advertising on television in 2017: a descriptive study
Australian and New Zealand Journal of Public Health, 2019 Objective: To describe advertising of discretionary foods on television at times when children watch television. Methods: We randomly sampled 84 days (one of each weekday for every month of the year) for 2017, viewed all food advertisements and ...
Lisa G. Smithers +5 more
doaj +1 more source
Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status [PDF]
, 2008 Copyright © The Authors 2007.Objective - To investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. Design - The study was a within-
McKean, S +5 more
core +1 more source