Results 21 to 30 of about 3,763,301 (154)

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

Frontiers in Psychology, 2022
Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng, Decong Tang, Jianhong Chen, Qiujin Zheng, Anxin Xu   +4 more
doaj   +1 more source

Effect of restrictions on television food advertising to children on exposure to advertisements for 'less healthy' foods: repeat cross-sectional study.

PLoS ONE, 2012
BackgroundIn 2007, new scheduling restrictions on television food advertising to children in the UK were announced. The aim of the restrictions was to "reduce significantly the exposure of children under 16 to high fat, salt or sugar (HFSS) advertising".
Jean Adams, Rachel Tyrrell, Ashley J Adamson, Martin White   +3 more
doaj   +1 more source

ADVERTISING NEW PLANT FOODS [PDF]

Journal of Heredity, 1918
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openaire   +2 more sources

Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

Journal of Food Quality, 2020
In the context of ethical consumption, we examine the effects of farmers’ facial expression in print advertising on consumers’ responses to local food.
Yumi Seo, Yeong Seon Kang
doaj   +1 more source

Factors Influencing Adolescents' Dietary Behaviors in the School and Home Environment in Addis Ababa, Ethiopia

Frontiers in Public Health, 2022
BackgroundMalnutrition affects many adolescents in Ethiopia. Over one-third of adolescent girls and two-thirds of boys are thin. Overweight and obesity in Ethiopia is mostly a concern in urban populations of higher wealth quintiles.
Ursula Trübswasser, Elise F. Talsma, Selamawit Ekubay, Maartje P. Poelman, Michelle Holdsworth, Edith J. M. Feskens, Kaleab Baye   +6 more
doaj   +1 more source

International food advertising, pester power and its effects

, 2006
The increasing importance of children as consumers has focused attention on 'pester power': children's influence over adult purchasing through requests and demands for certain products.
O'Sullivan, Terry, McDermott, Laura, Hastings, Gerard, Martine Stead, Terry O’Sullivan, Gerard Hastings, Laura McDermott, Stead, Martine   +7 more
core   +1 more source

What is creative to whom and why? Perceptions in advertising agencies [PDF]

, 2003
The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.   +2 more
core   +1 more source

The relationship between perceptions toward advertising and consumption of energy-dense nutrient-poor foods among adults in the United States: results from a national survey

Frontiers in Public Health
IntroductionMuch of the research on the effects of food advertising has been focused on children and adolescents; however, adults may also be influenced.
Chan L. Thai, Jacqui Villarreal, Jacqueline A. Thai   +2 more
doaj   +1 more source

Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study

Frontiers in Psychology, 2018
Television food advertising influences children’s food choices. The attribute of “taste” drives children’s food choices, and exposure to food commercials can increase the importance of “taste” when children make food decisions.
Oh-Ryeong Ha, Haley Killian, Jared M. Bruce, Jared M. Bruce, Seung-Lark Lim, Amanda S. Bruce, Amanda S. Bruce   +6 more
doaj   +1 more source

Mapping the extent of unhealthy food advertising around schools in Tāmaki Makaurau/Auckland

Kōtuitui
Advertisements promoting energy-dense, nutrient-poor food and drinks influence children’s dietary choice and preference and are pervasive in children’s environments across Aotearoa, New Zealand. Using a combination of datasets from separate studies, this
Karolina Kneller, Kelly Garton, Daniel J. Exeter, Victoria Egli   +3 more
doaj   +1 more source