Results 21 to 30 of about 641,095 (312)

Consumer Generalization of Nutrient Content Claims in Advertising [PDF]

, 1998
Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising.
Andrews, J. Craig, Burton, Scot, Netemeyer, Richard G.   +2 more
core   +2 more sources

Analysis of television food advertising on children's programming on "free-to-air" broadcast stations in Brazil

Revista Brasileira de Epidemiologia, 2013
OBJECTIVE: To analyze the content of television food advertising on Brazilian 'free-to-air' broadcast stations during children's programming. METHODS: This is a descriptive study which evaluated the content of food advertising between 08:00 a.m.
Suzane Mota Marques Costa, Paula Martins Horta, Luana Caroline dos Santos   +2 more
doaj   +1 more source

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

Frontiers in Psychology, 2022
Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng, Decong Tang, Jianhong Chen, Qiujin Zheng, Anxin Xu   +4 more
doaj   +1 more source

Discretionary food advertising on television in 2017: a descriptive study

Australian and New Zealand Journal of Public Health, 2019
Objective: To describe advertising of discretionary foods on television at times when children watch television. Methods: We randomly sampled 84 days (one of each weekday for every month of the year) for 2017, viewed all food advertisements and ...
Lisa G. Smithers, Xinyue Wang, Dandara Haag, Benjamin Agnew, John Lynch, Matthew Sorell   +5 more
doaj   +1 more source

Effect of restrictions on television food advertising to children on exposure to advertisements for 'less healthy' foods: repeat cross-sectional study.

PLoS ONE, 2012
BackgroundIn 2007, new scheduling restrictions on television food advertising to children in the UK were announced. The aim of the restrictions was to "reduce significantly the exposure of children under 16 to high fat, salt or sugar (HFSS) advertising".
Jean Adams, Rachel Tyrrell, Ashley J Adamson, Martin White   +3 more
doaj   +1 more source

ADVERTISING NEW PLANT FOODS [PDF]

Journal of Heredity, 1918
n ...
openaire   +2 more sources

Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet [PDF]

, 2014
Brand knowledge is a prerequisite of children’s requests and choices for branded foods. We explored the development of young children’s brand knowledge of foods highly advertised on television – both healthy and less healthy.
Arredondo, Birch, Borzekowski, Boyland, Boyland, Braun-LaTour, Cairns, Cairns, Cohen, Coon, Cornwell, Department of Health, Dixon, Eilis Hennessy, Federal Trade Commission (FTC), Ferguson, Fischer, FSAI, Gibson, Harper, Harris, Harris, Hebden, IoM, Jansen, Landon, Lynsey Hollywood, McNeal, Mimi Tatlow-Golden, Moira Dean, Nairn, Nguyen, Nguyen, Nicklaus, Nørgaard, Ofcom, Scarborough, Schwartz, Siegler, Skouteris, Slusser, Stevens, Story, Søndergaard, Tabachnick, Tatlow-Golden, Tatlow-Golden, Valkenburg, World Health Assembly   +48 more
core   +2 more sources

The relationship between perceptions toward advertising and consumption of energy-dense nutrient-poor foods among adults in the United States: results from a national survey

Frontiers in Public Health
IntroductionMuch of the research on the effects of food advertising has been focused on children and adolescents; however, adults may also be influenced.
Chan L. Thai, Jacqui Villarreal, Jacqueline A. Thai   +2 more
doaj   +1 more source

Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

Journal of Food Quality, 2020
In the context of ethical consumption, we examine the effects of farmers’ facial expression in print advertising on consumers’ responses to local food.
Yumi Seo, Yeong Seon Kang
doaj   +1 more source

Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study

Frontiers in Psychology, 2018
Television food advertising influences children’s food choices. The attribute of “taste” drives children’s food choices, and exposure to food commercials can increase the importance of “taste” when children make food decisions.
Oh-Ryeong Ha, Haley Killian, Jared M. Bruce, Jared M. Bruce, Seung-Lark Lim, Amanda S. Bruce, Amanda S. Bruce   +6 more
doaj   +1 more source