Results 21 to 30 of about 638,483 (312)

Analysis of television food advertising on children's programming on "free-to-air" broadcast stations in Brazil

Revista Brasileira de Epidemiologia, 2013
OBJECTIVE: To analyze the content of television food advertising on Brazilian 'free-to-air' broadcast stations during children's programming. METHODS: This is a descriptive study which evaluated the content of food advertising between 08:00 a.m.
Suzane Mota Marques Costa, Paula Martins Horta, Luana Caroline dos Santos   +2 more
doaj   +1 more source

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

Frontiers in Psychology, 2022
Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng, Decong Tang, Jianhong Chen, Qiujin Zheng, Anxin Xu   +4 more
doaj   +1 more source

Discretionary food advertising on television in 2017: a descriptive study

Australian and New Zealand Journal of Public Health, 2019
Objective: To describe advertising of discretionary foods on television at times when children watch television. Methods: We randomly sampled 84 days (one of each weekday for every month of the year) for 2017, viewed all food advertisements and ...
Lisa G. Smithers, Xinyue Wang, Dandara Haag, Benjamin Agnew, John Lynch, Matthew Sorell   +5 more
doaj   +1 more source

Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet [PDF]

, 2014
Brand knowledge is a prerequisite of children’s requests and choices for branded foods. We explored the development of young children’s brand knowledge of foods highly advertised on television – both healthy and less healthy.
Arredondo, Birch, Borzekowski, Boyland, Boyland, Braun-LaTour, Cairns, Cairns, Cohen, Coon, Cornwell, Department of Health, Dixon, Eilis Hennessy, Federal Trade Commission (FTC), Ferguson, Fischer, FSAI, Gibson, Harper, Harris, Harris, Hebden, IoM, Jansen, Landon, Lynsey Hollywood, McNeal, Mimi Tatlow-Golden, Moira Dean, Nairn, Nguyen, Nguyen, Nicklaus, Nørgaard, Ofcom, Scarborough, Schwartz, Siegler, Skouteris, Slusser, Stevens, Story, Søndergaard, Tabachnick, Tatlow-Golden, Tatlow-Golden, Valkenburg, World Health Assembly   +48 more
core   +2 more sources

Effect of restrictions on television food advertising to children on exposure to advertisements for 'less healthy' foods: repeat cross-sectional study.

PLoS ONE, 2012
BackgroundIn 2007, new scheduling restrictions on television food advertising to children in the UK were announced. The aim of the restrictions was to "reduce significantly the exposure of children under 16 to high fat, salt or sugar (HFSS) advertising".
Jean Adams, Rachel Tyrrell, Ashley J Adamson, Martin White   +3 more
doaj   +1 more source

A content analysis of the aims, strategies, and effects of food and nonalcoholic drink advertising based on advertising industry case studies

Obesity Science & Practice, 2022
Background Placing limitations on advertising of food and nonalcoholic drinks to children is an effective strategy in addressing childhood obesity. The industry maintains that further restrictions are unnecessary.
Kiran Nanchahal, Milica Vasiljevic, Mark Petticrew   +2 more
doaj   +1 more source

From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements [PDF]

, 2018
Purpose The purpose of this paper is to perform a preliminary examination of informational and transformational advertising appeals in contemporary advertisements for healthy and unhealthy foods.
Geuens, Maggie, Roose, Gudrun, Vermeir, Iris   +2 more
core   +2 more sources

Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

Journal of Food Quality, 2020
In the context of ethical consumption, we examine the effects of farmers’ facial expression in print advertising on consumers’ responses to local food.
Yumi Seo, Yeong Seon Kang
doaj   +1 more source

The relationship between perceptions toward advertising and consumption of energy-dense nutrient-poor foods among adults in the United States: results from a national survey

Frontiers in Public Health
IntroductionMuch of the research on the effects of food advertising has been focused on children and adolescents; however, adults may also be influenced.
Chan L. Thai, Jacqui Villarreal, Jacqueline A. Thai   +2 more
doaj   +1 more source

Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Foods, 2021
Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective.
Guillermo Bermúdez-González, Eva María Sánchez-Teba, María Dolores Benítez-Márquez, Amanda Montiel-Chamizo   +3 more
doaj   +1 more source