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Dynamic capabilities: the missing link in CRM investments [PDF]

open access: yesEuropean Journal of Marketing, 2009
The purpose of this paper is to illustrate the practical application of dynamic capabilities theory to improve investment decisions in customer relationship management (CRM).
Stan Maklan, Simon Knox
exaly   +2 more sources
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Penerapan Electronic Customer Relationship Management Berbasis Framework of Dynamic CRM Pada Toko Clashy

KRESNA: Jurnal Riset dan Pengabdian Masyarakat, 2023
Clashy.id adalah sebuah perusahaan yang bergerak dalam bidang jasa perawatan kecantikan, kosmetik, dan perawatan pribadi untuk laki-laki dan perempuan dari berbagai usia. Saat ini, Clashy.id belum memiliki sistem online yang dapat meningkatkan kinerja dan pelayanan terhadap pelanggan.
null Athallah Hanif Prasetyo   +3 more
openaire   +1 more source

Meningkatkan Pelayanan Informasi Orang Tua Siswa SMAN 1 Ciwaru Dengan Menerapkan Framework Dynamic CRM

Jurnal Ticom: Technology of Information and Communication, 2023
Menjaga hubungan baik dengan wali murid merupakan hal yang penting untuk pihak sekolah. SMA Negeri 1 Ciwaru sebagai sekolah negeri yang memerlukan kontribusi wali murid dalam menunjang proses administrasi sekolah. dalam hal ini SMA Negeri 1 Ciwaru mempunyai permasalahan dalam menjaga hubungan dengan wali murid, seperti belum adanya layanan informasi ...
Inri Purwaningrum   +3 more
openaire   +1 more source

A framework of dynamic CRM: linking marketing with information strategy

Business Process Management Journal, 2003
Committed customers are profitable to an organization for the long term. Customer commitment forms when a customer's expectation is satisfied and the customer realizes fair value from his/her relationship with the organization. From an organization's perspective, this value reflects customer equity, but from a customer's perspective, it represents the ...
Park, CH Park, Chung-Hoon   +1 more
openaire   +2 more sources

ICT-enabled CRM system adoption: a dual Indian qualitative case study and conceptual framework development

Journal of Asia Business Studies, 2021
Ranjan Chaudhuri   +2 more
exaly  

A social CRM analytic framework for improving customer retention, acquisition, and conversion

Technological Forecasting and Social Change, 2022
Hamid El Ghazi   +2 more
exaly  

Application of CRM Method for Reservoir Fluid Dynamic Characterization in Haoud Berkaoui Petroleum Field

Lecture Notes in Networks and Systems, 2023
Sid-Ali OUADFEUL, Said Eladj
exaly  

The role of social media in the engagement and information processes of social CRM

International Journal of Information Management, 2020
Morgan P Miles   +2 more
exaly  

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