Results 1 to 10 of about 18,733 (113)

Impact of Electronic Customer Relationship Management on Purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs [PDF]

المجلة العربية للإدارة
The purpose of this research is to empirically investigate the impact of electronic customer relationship management (E-CRM) on purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs.
Emad Elhabashy, Mohamed A. Ragheb, Heba Hassan Sadek, Mohamed Abokhasaba   +3 more
doaj   +1 more source

Applied Fuzzy and Analytic Hierarchy Process in Hybrid Recommendation Approaches for E-CRM

JOIV: International Journal on Informatics Visualization, 2022
To create a personalized E-CRM recommendation system, the electronic customer relationship management system needs to investigate low accuracy and lack of personalization through applied hybrid recommendation system techniques such as fuzzy and AHP.
Elham Abdulwahab Anaam, Su-Cheng Haw, Palanichamy Naveen   +2 more
doaj   +1 more source

E- Service Quality, Ease of Use, Usability and Enjoyment as Antecedents of E-CRM Performance: An Empirical Investigation in Jordan Mobile Phone Services

Asian Journal of Technology Management, 2012
Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile ...
Khalid Al-Momani, Nor Azila Mohd. Noor
doaj   +2 more sources

Impact of Electronic Customer Relationship Management (e-CRM) on Efficiency of Rent-a-Car Sector in Bosnia and Herzegovina

Economic Analysis, 2017
Electronic customer relationship management system (e-CRM) is acknowledged today as obligatory concept of customer relationship management in the world of services.
Almir Peštek, Anđela Lalović
doaj  

A Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry

Ramanujan International Journal of Business and Research, 2020
The persistent and rapid evolution in Information and Communication Technologies (ICTs) has changed the banking industry's operations and services.
Mr. Pushpender Kumar, Ms. Anupreet Kaur Mokha   +1 more
doaj   +1 more source

Electronic customer relationship management as a mediator between digital marketing strategies and electronic loyalty among Saudi Arabian consumers

Discover Sustainability
This study examines the mediating role of electronic customer relationship management (e-CRM) in the relationships between digital marketing strategies and electronic loyalty (e-loyalty). Using partial least squares structural equation modeling with data
Fuad M. Alhamdi, Abdullah Saad Rashed, Shaker M. Al-Kahtani   +2 more
doaj   +1 more source

Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction

Media Ekonomi dan Manajemen
This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in Electronic Customer Relationship Management e-CRM in an e-commerce context, encompassing four significant categories: e-CRM, cost, technology acceptance, and customer ...
Iyus Rustandi, Ida Hindarsah, Maun Jamaludin   +2 more
doaj   +1 more source

THE IMPACT OF E-CRM ON CUSTOMER LOYALTY [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2022
This research aims to find out the influence of e-service quality, e-CRM, and e-satisfaction on the e-loyalty of customers of one of the e-malls in Indonesia. Exogenous research variables are e-service quality and e-satisfaction while endogenous research
Subandriyo, Sulivyo L., Usman B.
doaj  

How Ready Are the Turkish Hospitality and Travel Organizations for E-Complaint Handling?

Online Academic Journal of Information Technology, 2016
Main purpose of this study was to examine Turkish hospitality and travel organizations’ readiness level with e-complaint handling processes and to reveal their return intent to e-complaints.
Özlem Aşman Alikılıç, Ferika Özer Sarı   +1 more
doaj   +1 more source

Application of E-CRM in Salon Business in Increasing Loyalty and Service to Customers

Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 2020
D'Moze Salon is a company engaged in the sale of salon services established in 2009 with its first branch located in Tanjung Duren, West Jakarta. Some of the factors faced by D 'Moze Salon are handling verbally delivered complaints, a large number of ...
Nur’Ahya Anisa, Yuliazmi Yuliazmi, Grace Gata   +2 more
doaj   +1 more source