Results 181 to 190 of about 17,896 (209)
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1975
The geometric lag model is shown to be superior to the arithmetic lag model for estimating the impact of citrus advertising. The results show that both short-run and long-run advertising elasticities are less than unity at current expenditures. The study concludes that more spending is necessary for the citrus advertising activities to be profitable.
Chern, Wen S., Chern, Wen S.
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The geometric lag model is shown to be superior to the arithmetic lag model for estimating the impact of citrus advertising. The results show that both short-run and long-run advertising elasticities are less than unity at current expenditures. The study concludes that more spending is necessary for the citrus advertising activities to be profitable.
Chern, Wen S., Chern, Wen S.
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Comparison of Fresh, Frozen Concentrated, Canned Concentrated, and Canned Orange Juice
Journal of the American Dietetic Association, 1952V R, CHARLES, F O, VAN DUYNE
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Frozen concentrated orange juice processed by high pressure homogeneization technology
2021openaire +1 more source
1986
Separate demand equations for national brand and private label frozen concentrated orange juice were estimated using a switching regression model. The results indicate that the demand for national brand frozen concentrated orange juice is more price responsive than the demand for private label juice, and household characteristics have different impacts
Lee, Jonq-Ying +2 more
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Separate demand equations for national brand and private label frozen concentrated orange juice were estimated using a switching regression model. The results indicate that the demand for national brand frozen concentrated orange juice is more price responsive than the demand for private label juice, and household characteristics have different impacts
Lee, Jonq-Ying +2 more
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A TWO-PRICING SYSTEM FOR EXPORTING FROZEN CONCENTRATED ORANGE JUICE
1976Ward, Ronald W., Ward, Ronald W.
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