Results 251 to 260 of about 114,668 (269)

Gamification and online impulse buying: The moderating effect of gender and age

International Journal of Information Management, 2021
Zhen Shao, Xiaotong Li
exaly  

Revealing the theoretical basis of gamification: A systematic review and analysis of theory in research on gamification, serious games and game-based learning

Computers in Human Behavior, 2021
Jeanine Krath, Linda Schürmann, Harald Fo Von Korflesch   +2 more
exaly  

‘Go with the flow’ for gamification and sustainability marketing

International Journal of Information Management, 2021
Lucas Whittaker, Rory Mulcahy, Rebekah Russell-Bennett   +2 more
exaly  

Gamification of cooperation: A framework, literature review and future research agenda

International Journal of Information Management, 2022
Marc Riar, Benedikt Morschheuser, Juho Hamari   +2 more
exaly  

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness

International Journal of Information Management, 2021
Sita Mishra, Gunjan Malhotra
exaly  

Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction

International Journal of Information Management, 2019
Nannan Xi, Juho Hamari
exaly  

The rise of motivational information systems: A review of gamification research

International Journal of Information Management, 2019
Jonna Koivisto, Juho Hamari
exaly  

Does gamification affect brand engagement and equity? A study in online brand communities

Journal of Business Research, 2020
Nannan Xi, Juho Hamari
exaly  

Why do people use gamification services?

International Journal of Information Management, 2015
Juho Hamari, Jonna Koivisto
exaly  

Gamification and serious games within the domain of domestic energy consumption: A systematic review

Renewable and Sustainable Energy Reviews, 2017
Daniel Johnson, Ella M Horton, Rory Mulcahy   +2 more
exaly