Results 221 to 230 of about 25,770 (304)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Modeling the Evolution of Collective Synchrony. [PDF]

Ann N Y Acad Sci
Amichay G, Gong R, Abrams DM.
europepmc   +1 more source

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang, Ninh Nguyen, Steven Greenland, Jacqueline K. Eastman, Chrystie Watson   +4 more
wiley   +1 more source

A game-theoretic analysis of production and coordination under combined carbon policies. [PDF]

PLoS One
Qiao A, Zeng S, Wang J.
europepmc   +1 more source

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

A Mixed Method Study Exploring Children and Young People's Perception of Energy Drinks and Analysing Consumption Patterns. [PDF]

J Hum Nutr Diet
Stewart G, Lake AA, Moore HJ.
europepmc   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Passive acoustic monitoring reveals seasonal patterns in European green toad calling activity but fails to accurately reflect population abundance. [PDF]

Sci Rep
Kaczmarski M, Kaczmarek JM, Radzińska A, Budka M.   +3 more
europepmc   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening, David Young, Lee De‐Wit, Lucia A. Reisch   +3 more
wiley   +1 more source

Combining citizen science, phylogenetics, and bioacoustics to inform taxonomy and conservation of the Near Threatened Proceratophrys paviotii (Anura, Odontophrynidae). [PDF]

PeerJ
Lacerda JVA, Santana DJ, Guimarães C, Zanoni Dos Santos A, Araujo AP, Ghilardi-Lopes NP, Mângia S.   +6 more
europepmc   +1 more source