Results 221 to 230 of about 227,886 (296)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Honoring the Afro-Colombian musical culture with the naming of Epipedobatescurrulao sp. nov. (Anura, Dendrobatidae), a frog from the Pacific rainforests. [PDF]

Zookeys
Betancourth-Cundar M, Ríos-Orjuela JC, Crawford AJ, Cannatella DC, Tarvin RD.   +4 more
europepmc   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Using search engine analytics to identify public interest and needs in periodontal disease: a retrospective comparative search term analysis of the keywords "periodontitis" and "gingivitis" for the years 2008-2025 in 5 different countries. [PDF]

Front Digit Health
Cores Ziskoven P, Walter C, Bani P, Müller-Heupt LK, Geyer AM, Kiramira D, Haag D, Deschner J.   +7 more
europepmc   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening, David Young, Lee De‐Wit, Lucia A. Reisch   +3 more
wiley   +1 more source

Child's-eye views of smartphone-based gaming content: objective insights from Aotearoa New Zealand. [PDF]

Health Promot Int
Gurtner M, Gage R, Smith M, Stanley J, Signal L.   +4 more
europepmc   +1 more source

Unveiling the Roles of Ti Species and Solvent in Propylene Epoxidation With H2O2 Over Titanosilicate‐1 Catalyst Through Density Functional Theory Insights

Carbon and Hydrogen, EarlyView.
This work employs density functional theory (DFT) calculations to identify the reaction mechanism and unveil the roles of Ti species and solvent in propylene epoxidation with H2O2 over TS‐1 catalyst. ABSTRACT The mechanism of propylene epoxidation catalyzed by distinct titanium (Ti) species within the TS‐1 framework was systematically explored through ...
Junxi Chen, Xue Wei, Xinyue Wang, Xiaowa Nie, Xinwen Guo   +4 more
wiley   +1 more source

An eastern Congolian endemic, or widespread but secretive? New data on the recently described Afrixaluslacustris (Anura, Hyperoliidae) from the Democratic Republic of the Congo. [PDF]

Zookeys
Nečas T, Badjedjea G, Czurda J, Gvoždík V.   +3 more
europepmc   +1 more source

Ruthenium‐Titania Interface‐Mediated Water Activation for High Turnover Frequency in Alkaline Hydrogen Evolution

Carbon Energy, EarlyView.
Heterostructured interfaces can accelerate hydrogen evolution by improving water dissociation, yet their underlying mechanisms remain unclear. This study combines in situ Raman spectroscopy and density functional theory to reveal how the RuO2/TiO2 interface promotes both water dissociation and hydrogen adsorption, providing new insights into the ...
Dwi Sakti Aldianto Pratama, Andi Haryanto, Hyun Woo Lim, Chan Woo Lee   +3 more
wiley   +1 more source

JVS-VS 2.0. [PDF]

JVS Vasc Sci
Dardik A, Dalman RL.
europepmc   +1 more source