Results 241 to 250 of about 2,752,997 (295)

Consumer Green Consumption Behavior

Information Resources Management Journal, 2022
The objective of the current study is to assess research activities in green consumption behavior where the flow of information is helping consumers to mold their minds towards green consumption. Bibliometric analysis has been applied for the current study using 1447 research papers on green consumption behaviors from Scopus Indexed journals for the ...
Anu Gupta   +3 more
openaire   +1 more source

Linking green skepticism to green purchase behavior

Journal of Cleaner Production, 2016
Widespread societal concern that firms are disseminating false or ambiguous environmental information has led to a growing number of customers becoming skeptical about the environmental performance and benefits of green products. As skepticism might have a detrimental effect on consumer responses there is a need for a better understanding of how ...
See Kwong Goh, M.S. Balaji
openaire   +1 more source

Green product attributes and green purchase behavior

Management Decision, 2019
PurposeNowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand.
Aasha Sharma, Cyril Foropon
openaire   +1 more source

The Green Consumer Behavior

2020
Customers today have become more sophisticated and wiser in their purchase options and a segment of customers buying behavior is ruled by making “green purchases.” This chapter will focus on the green customers segment that is relatively new in marketing. The green customer is a new breed of customer that wants to be involved in sustainable living. The
Vannie Naidoo, Rahul Verma
openaire   +1 more source

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