Results 71 to 80 of about 481,657 (330)
Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention
Shar-E: Jurnal Kajian Ekonomi Hukum SyariahThe purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi +3 more
doaj +1 more source
Manajemen dan Bisnis, 2015 This study integrates the research model developed by Ng et al., (2014), Chen (2010), and Bekk et al., (2016) and aims to analyze the antecedent and impact of green brand equity on Honda motorcycle with Programmable Fuel Injection (PGM-FI) technology in ...
Michael Saputra Prajugo
doaj +1 more source
Discrete Dynamics in Nature and Society, 2022 For the purpose of understanding the effect of green marketing on brand image, this paper has added mediation variable namely brand image into the research model; meanwhile, in order to better discuss about this issue in the context of green marketing ...
Lanmeng Wu, Ziyang Liu
doaj +1 more source
Pengaruh Green Marketing Terhadap Citra Merek Dan Keputusan Pembelian (Survei Pada Pengguna Produk Ramah Lingkungan Lampu Philips Led Di Perum Kepanjen Permai 1, Rw 4, Desa Talangagung, Kec. Kepanjen, Malang, Jawa Timur) [PDF]
, 2016 This research aims to examine the Influence of green marketing on brand image and structure of purchase decision environmentally friendly product Philips LED lighting.
Hidayat, K. (Kadarisman) +2 more
core
Sports Performance and Shaping International Image of a China: Towards Beijing 2008 Olympic Games [PDF]
, 2017 China is a country that has been using sport in order to reach political goals for many years. Lately such political exploitation of sport is directed at shaping the desirable international image of this country.
Kobierecki, Michał Marcin
core +1 more source
International Journal of Current Science Research and ReviewThe purpose of this study is to analyze the effect of environmentally friendly brand image, satisfaction, trust, on loyalty moderated by environmental ethics towards green products in Indonesia.
Ghina Wardah Hania Putri, B. Haryanto
semanticscholar +1 more source
Revealing the structure of land plant photosystem II: the journey from negative‐stain EM to cryo‐EM
FEBS Letters, EarlyView.Advances in cryo‐EM have revealed the detailed structure of Photosystem II, a key protein complex driving photosynthesis. This review traces the journey from early low‐resolution images to high‐resolution models, highlighting how these discoveries deepen our understanding of light harvesting and energy conversion in plants.
Roman Kouřil
wiley +1 more source
Peran Green Trust Memediasi Pengaruh Green Brand Image terhadap Green Brand Equity pada Produk Hijau [PDF]
, 2017 Green marketing as one of the marketing strategies that can be applied by marketers to retain customers without a negative impact on the environment.
Siwandana, I. K. (I), Wardana, I. M. (I)
core
Strategically leveraging corporate social responsibility [PDF]
, 2012 orporate social responsibility (CSR) is changing the rules of branding but it is unclear how. While the literature offers a range of approaches seeking insight to how to manage CSR-related issues, practitioners are left in a state of confusion when ...
Lindgreen, Adam +2 more
core +2 more sources
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, 2021 The purpose of green marketing is to see that there is a concern for the environment, not merely seeing profit as the only goal. This study aims to find out the effect of green brand image, green perception value, green awareness, and green knowledge on purchasing decisions. The sample used was 105 users of The Body Shop.
null Tiara Apriliani, null Diana Aqmala
openaire +1 more source