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“GREEN” HRM IN PURSUIT OF SUSTAINABLE COMPETITIVE ADVANTAGE
AICEI Proceedings, 2020 The recent years have witnessed the emergence of “Green” Human Resource Management (HRM) as one of the main strategic concepts which aims to shape employee behaviour to help organizations achieve a sustainable competitive advantage.
Snezhana Hristova +1 more
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Green Competitive Advantage in The Tourism Industry
Journal of Scientific Research, Education, and Technology (JSRET), 2023 Despite the significant growth of Indonesia's tourism sector, its competitive standing in the industry is still comparatively disadvantaged when compared to neighboring countries like Singapore, Malaysia, and Thailand. Previous empirical studies have identified a significant truth: the emergence of green tourism and a shift in tourism demand.
null Hari Wibisono +3 more
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THE ROLE OF GREEN TECHNOLOGY IN ACHIEVING QUALITY, INNOVATION AND CREATIVITY AS DIMENSIONS OF COMPETATIVE ADVANTAGE A FIELD STUDY ON PUBLIC BUSINESS SECTOR [PDF]
Journal of Environmental Science, 2021 This study aims mainly to identify the role of green technology in achieving the competitive advantage of the public business sector by providing a scientific and practical framework on the concept of green technology for the companies under study.
M. Moghawry Walaa +3 more
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Sriwijaya International Journal of Dynamic Economics and Business, 2019 The purpose of this study is to analyze the role of green intellectual capital on competitive advantage of Lembaga Perkreditan Desa (Balinese Financial Institution).
Anak Agung Putu Gede Bagus Arie Susandya +2 more
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Knowledge, Competences and Competitive Advantage of the Green-Technology Companies in Poland [PDF]
Sustainability, 2020 The article deals with the issue of competitive advantages based on the knowledge of Polish green-technology companies. It aims to identify the sources of knowledge and indicate companies’ competences in acquiring knowledge, which are believed to be the basis of their market success. Empirical research presented in this article was based on qualitative
Magdalena Marczewska +2 more
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Green Marketing: A Tool for Competitive Advantage
Adarsh Journal of Management Research, 2011 There is a growing concern for environmental conservation all over the globe. Environmental issues influence all human activities. Few academic disciplines have already integrated green issues into their literature. The new challenges we face are environmental degradation.
Sonu V. Gupta +2 more
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Competitive Advantage Based on Green Intellectual Capital and Green Innovation
Asian Journal of Engineering, Social and Health, 2023 In the limited use of natural resources, companies must use the intelligence of their human resources to produce environmentally friendly and energy-efficient products and avoid environmental damage for the company's survival. This study investigates how green intellectual capital and innovation affect the competitive advantage of companies operating ...
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Green sourcing in the era of industry 4.0: towards green and digitalized competitive advantages
Industrial Management & Data Systems, 2021 PurposeIn the last decade, sustainable sourcing decision has gained tremendous attention due to the increasing governmental restrictions and public attentiveness. This decision involves diverse sets of classical and environmental parameters, which are originated from a complex, ambiguous and inconsistent decision-making environment.
Alireza Fallahpour +3 more
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Embrace green marketing or lose competitive advantage
Economics, Management and Sustainability, 2022 The rise of the green revolution has shaken many firms to decide on their dominance or face the wrath of natural extinction by failure to adapt to changes in the macro environment. Green marketing has recently gained acceptance in the commercial world to the level that firms that still embrace the old conventional marketing paradigm are rethinking ...
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Green Marketing as the Source of the Competitive Advantage of the Business [PDF]
Sustainability, 2017 In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market.
Moravcikova, Dominika +3 more
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