Results 21 to 30 of about 68,869 (262)

The Role of Green Marketing in Achieving Competitive Advantage “An Applied Study on Fast Food Industry in Egypt” [PDF]

Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
The core objective of the research is to show the role of green marketing in achieving competitive advantage in fast food industry in Egypt, and by reviewing previous studies in this regard a proposed model was designed for research hypotheses ...
Mona Ahmed Ahmed El-Awady, Prof.Dr. Mohamed Mohamed Ibrahim, Dr. Ola Abd El-Monsef   +2 more
doaj   +1 more source

A green sustainable competitive advantage model in cement industry [PDF]

مطالعات مدیریت راهبردی, 2020
The aim of this study was to design a model to create a competitive advantage while maintaining the environment. The variables of environmental management system, sustainable green competitive advantage, knowledge management and risk were examined.
Hooshang Asheghi-Oskooee, Tahere Gharbanizadeh   +1 more
doaj  

Sustainable Competitive Advantage through Corporate Social Responsibility (CSR) and Green Behavior Strategies

Discrete Dynamics in Nature and Society, 2022
Driven by the pursuit of sustainable competitive advantage and consideration of the impact of corporate social responsibility activities on society and the need for environmentally friendly behaviors to improve companies’ sustainable performance, this ...
Ahmed Abubakar, Shweta Belwal, Nuhu Mohammed, Umaru Danladi Mohammed   +3 more
doaj   +1 more source

Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs’ green marketing performance?

Cogent Business & Management, 2022
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions
Nuryakin Nuryakin, Tri Maryati
doaj   +1 more source

GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?

, 2012
The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are
Crassous, Thibault, Gassmann, Jeremy
openaire   +2 more sources

GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS

Dinasti International Journal of Management Science, 2020
One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get ...
Siti Asriah Immawati, null Arissetyanto Nugroho   +1 more
openaire   +2 more sources

Green perspective on intellectual capital, corporate social responsibility, and competitive advantage: The role of firm performance [PDF]

Environmental Economics
Green economy issues can occur both in the external and internal environment of business entities in terms of intellectual capital activities, social responsibility, and competitive advantage.
Sigit Hermawan, Tariq Tawfeeq Yousif Alabdullah, Sriyono Sriyono, Satrio Sudarso, Prasetyo Utomo   +4 more
doaj   +1 more source

ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)

Journal of Management and Business Review, 2017
This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java.
Lili Karmela Fitriani
doaj   +1 more source

Green supply chain management in big data analytics and competitive advantage in the energy sector [PDF]

Global Journal of Environmental Science and Management
BACKGROUND AND OBJECTIVES: The global move toward sustainability, supported by national plans like Saudi Vision 2030, requires the combination of new technologies with environmental planning.
M.M. Moussaa, E.N. Ayyash, Z. Azzam, A.M. Zamil, A.E. Sobaih, A.E. Abuelnasr, M.D. AlQahtany, M. Algezawy   +7 more
doaj   +1 more source

Engineering peptides into antibodies—opportunities and strategies for therapeutic innovation

FEBS Letters, EarlyView.
Peptides and antibodies occupy complementary therapeutic niches. Peptides recognize difficult targets in a compact format, while antibodies add specificity, long half‐life, and effector functions. This review examines strategies that merge both modalities—peptide grafting into loops, terminal and Fc fusions, and bioconjugation—highlighting how ...
Jinling Wang, Ruslana Romaniuk, Hristo L. Svilenov   +2 more
wiley   +1 more source