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Green Marketing as the Source of the Competitive Advantage of the Business [PDF]
Sustainability, 2017 In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market.
Dominika Moravcikova +3 more
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Green sourcing in the era of industry 4.0: towards green and digitalized competitive advantages
Industrial Management & Data Systems, 2021 PurposeIn the last decade, sustainable sourcing decision has gained tremendous attention due to the increasing governmental restrictions and public attentiveness. This decision involves diverse sets of classical and environmental parameters, which are originated from a complex, ambiguous and inconsistent decision-making environment.
Alireza Fallahpour +3 more
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A Survey in the Effect of Green Marketing Strategies on Competitive Advantage of Cooperative Companies in Bushehr City [PDF]
تعاون و کشاورزی, 2021 The aim of this paper is to study the effect of green marketing strategies on competitive advantage cooperative companies in Bushehr city in 2019. This research is applied in terms of purpose and descriptive and survey-analytical in terms of research ...
Sajad Khalili +2 more
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A green sustainable competitive advantage model in cement industry [PDF]
مطالعات مدیریت راهبردی, 2020 The aim of this study was to design a model to create a competitive advantage while maintaining the environment. The variables of environmental management system, sustainable green competitive advantage, knowledge management and risk were examined.
Hooshang Asheghi-Oskooee +1 more
doaj
, 2012 The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are
Crassous, Thibault, Gassmann, Jeremy
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Green perspective on intellectual capital, corporate social responsibility, and competitive advantage: The role of firm performance [PDF]
Environmental EconomicsGreen economy issues can occur both in the external and internal environment of business entities in terms of intellectual capital activities, social responsibility, and competitive advantage.
Sigit Hermawan +4 more
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Green supply chain management in big data analytics and competitive advantage in the energy sector [PDF]
Global Journal of Environmental Science and ManagementBACKGROUND AND OBJECTIVES: The global move toward sustainability, supported by national plans like Saudi Vision 2030, requires the combination of new technologies with environmental planning.
M.M. Moussaa +7 more
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GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS
Dinasti International Journal of Management Science, 2020 One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get ...
Siti Asriah Immawati +1 more
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Strategies of Green Marketing as tool of Competitive Advantage
Pakistan Journal of Humanities and Social Sciences, 2019 This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits.
Arslan Afzal Ansari +2 more
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THE IMPACT OF GREEN ECONOMY STANDARDS ON COMPETITIVE ADVANTAGE: THE STUDY OF ROMANIA
Acta Economica, 2023 The study aimed to reveal the impact of green economy practices in achieving competitive advantage in companies operating in Romania, according to the size of the companies. The study used the descriptive causal approach. As for the study population, it
Hassiba Hadouga
doaj +1 more source