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A green step forward: the role of green marketing in nurturing green customer loyalty
Marketing Intelligence & PlanningPurpose This study emphasized the customer’s sensemaking process, under the light of evaluative congruity theory, through assessing internal and external cues such as corporate green image, green marketing and salesperson expertise to strengthen the satisfaction-loyalty relationship.
Rizwan Ali, Riyad Eid, Afia Khalid
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Studies on the Influence of Customer Trait Psychological Reactance on Customer Behaviour in the Context of Green Loyalty Programs [PDF]
, 2023 Trait reactance, which refers to the individual differences in how customers value their freedom of choice and react to being restricted, is an important influence on customers’ responses towards marketing tactics. This thesis investigates the impact of customer trait reactance on customer behaviour in the context of green loyalty programs (LPs ...
Huang, Jingxi +2 more
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مجلة جامعة الشارقة للعلوم الانسانية والاجتماعية
This study aims to examine the relationship between consumer green value, customer green satisfaction, staff green creativity, and customer green loyalty in the hospitality sector. It used a quantitative approach to look at the relationship between the factors.
Hafidha Bettayeb, Mohammad Hawari
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This study aims to examine the relationship between consumer green value, customer green satisfaction, staff green creativity, and customer green loyalty in the hospitality sector. It used a quantitative approach to look at the relationship between the factors.
Hafidha Bettayeb, Mohammad Hawari
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The Influence of Green Digital Marketing on Brand Image and Customer Loyalty
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)The rapid growth of digital business has encouraged companies to adopt environmentally responsible marketing strategies to strengthen their competitiveness. Green digital marketing has emerged as an approach that integrates sustainability values into online promotional activities.
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The formation of green customer loyalty to green caf
International Journal of Services, Economics and ManagementAnanda Sabil Hussein, Raditha Hapsari
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Green Restaurant Practices and Customer Loyalty: The Role of Ecological Image
Thammasat Review, 28, 1, 273 ...openaire +1 more source
Customer loyalty: exploring its antecedents from a green marketing perspective
International Journal of Contemporary Hospitality Management, 2015Patricia Martinez
exaly