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Re‐evaluating green marketing strategy: a stakeholder perspective [PDF]

European Journal of Marketing, 2007
PurposeThe present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single integrated approach to examine the relationship between stakeholder management and GMS.Design ...
Rivera Camino, Jaime
core   +8 more sources

Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. [PDF]

PLoS ONE
The primary focus of this investigation is to assess the influence of green marketing practices and their potential effects on organizations' operational performance.
Md Asaduzzaman Babu, Md Abdur Rouf, Md Rohibul Islam, Md Rohibul Islam   +3 more
doaj   +2 more sources

Sustainable Marketing: Integrating Green Marketing Practices into Marketing Strategy

INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW
This study aims to explore the impact of Green Marketing practices on the financial performance of companies in Indonesia, focusing on variables such as Environmental Practices, Consumer Knowledge, and Company Commitment. The research method used involves quantitative analysis by collecting data through questionnaires distributed to managers and staff ...
Kadar Nurjaman
openaire   +3 more sources

On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers [PDF]

BMC Nursing
Background Any hospital’s ability to successfully provide healthcare services depends heavily on its nurse managers. They comprise a larger portion of healthcare institutions.
Manal Saleh Moustafa Saleh, Riham Hashem Fathi, Sahar Mohammed Mohammed Aly, Mohamed Zoromba, Sahar Abdel-Latif Abdel-Sattar, Hamad Ghaleb Dailah, Abdulqadir J. Nashwan, Hanan Elsaid Elsabahy   +7 more
doaj   +2 more sources

Identifying Factors Affecting the Implementation of Green Marketing Strategy [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
The green marketing strategy aims to incorporate eco-friendly practices across all marketing activities to minimize environmental harm and simultaneously accomplish organizational objectives.
Bahareh Abedin, Youssef Falih Jaber, Manuela Rozalia Gabor, Mahmood Yahyazadehfar, Meysam Shirkhodaie   +4 more
doaj   +2 more sources

Belimbing Tourism Village: A Green Marketing Strategy

International Journal of Glocal Tourism, 2021
Abstract : Purpose: This study aims to determine the green marketing strategy in making a tourism business based on environment and health in Belimbing Tourism Village, Tabanan, Bali, Indonesia. Research methods: This is a mixed method research.
Ni Wayan Sintya Dewi, I Ketut Sutama, Ni Gst Nym Suci Murni   +2 more
openaire   +3 more sources

Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

Value: Jurnal Manajemen dan Akuntansi
Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa, Baiq Nadia Nirwana, Silviana Kholi Coniawati   +2 more
doaj   +2 more sources

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP CORPORATE REPUTATION [PDF]

E-Jurnal Manajemen, 2017
Penelitian ini memiliki tujuan untuk mengetahui peran brand image dalam memediasi pengaruh green marketing terhadap corporate reputation. Populasi dalam penelitian ini adalah konsumen Starbucks coffee yang berdomisili di Denpasar.
I Gusti Putu Aditya Saputra, I Gusti Agung Ketut Sri Ardani   +1 more
doaj   +1 more source

GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW [PDF]

Annals of the University of Oradea: Economic Science, 2021
Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation,
Mihai Stoica
doaj   +1 more source

Identification of green marketing strategies: perspective of a developing country [PDF]

Innovative Marketing, 2019
Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati   +2 more
doaj   +2 more sources