Results 11 to 20 of about 437,424 (343)
Marketing Strategy Development for Green House Karamba Hydroponic Vegetables
Jurnal Manajemen & Agribisnis, 2022 Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah +2 more
doaj +1 more source
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source
GREEN MARKETING STRATEGIES WITHIN ROMANIAN TOURISM ENTERPRISES
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2017 The present trends in the tourism sector reveal a constant pressure to implement sustainable development practices. The reduced number of eco-certified accommodation units in our country is an element which shows, on the one hand, the reluctance of owners to introduce environmental management practices and specific green marketing tools, and on the ...
Codruța Adina Băltescu
openaire +2 more sources
Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs [PDF]
Management Science Letters, 2020 The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs).
Harini Abrilia Setyawati +3 more
doaj +1 more source
Green marketing strategy increases the effect of green knowledge on green purchase intention
Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering, 2022 The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products.
Yunita Hasnah Devina +2 more
doaj +1 more source
Revisiting Green Marketing Implementation in Halal Cosmetic Brands
al-Uqud: Journal of Islamic Economics, 2020 The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the
Ika Diyah Candra Arifah
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MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future.
Silitonga N., Syah T.Y.R., Erni N.
doaj +1 more source
The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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Green marketing: a case study of the outdoor apparel brand Patagonia
Responsibility and Sustainability, 2023 This case study will examine the main aspects of a Green Marketing strategy and give a concrete example of the outdoor retailer brand Patagonia. First of all, the relation of companies towards sustainability and the brand Patagonia will be introduced ...
Manuela Guerreiro +4 more
doaj +1 more source
Jurnal Manajemen dan Bisnis Kreatif, 2015 Green marketing is not something new in business. Nowdays, environmental issues become the best opportunity in the marketing strategy. Awearness about environtmental and save the earth become one chance from our responsibility.
Rieke Retnosary
doaj +3 more sources