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Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin
Jurnal Ekonomi Akuntansi dan Manajemen, 2023 As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities.
Yeni Khoirotul Janah +1 more
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The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
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Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
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Habitat, 2023 The emergence of various threats to the environment, encourages companies to be able to apply a new business concept, namely by implementing issues related to marketing that apply the concept green marketing.
Ajeng Uswatun Hasanah +2 more
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Green marketing orientation: Conceptualization, scale development and validation [PDF]
, 2017 As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance.
Avlonitis, George +2 more
core +2 more sources
Green Marketing Strategies, Ideas And Practices Of Green Marketing: An Overview
, 2023 Green Marketing is the need of today's global market. Green products and practices will help us to save our environment and it will establish sustainable development. Companies should start following green marketing in their day to day production. In current business scenario environmental issues plays an important role in business.
Shri. B.G. Kankanawadi +1 more
openaire +1 more source
Consumers Mapping and Green Marketing Design for Products with Reusable Packaging
Journal of Management and Business Review, 2023 Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti +2 more
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Green Marketing Strategies: Theoretical Approach
American Journal of Economics and Business Management, 2019 Green marketing movement, much as green consumption, reflects businesses’ responsibility toward society to ensure that they conduct their activities in a way that minimizes the negative effects on the environment. Therefore, for the last thirty years green market is the highly discussed topic in the research area.
Tunku Salha Binti Tunku Ahmad +3 more
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Green Marketing Strategies : Paradigms and Assessment [PDF]
Global Social Sciences Review, 2019 The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB.
Adnan Jamil, Muhammad Zia ur Rehman
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Profit: Jurnal Administrasi Bisnis, 2015 Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati +2 more
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