Measuring Green Marketing: Scale Development and Validation
Energies, 2022 Academics and practitioners are paying increasing attention to green marketing as lesser damage to the environment and future generations become a priority in a current complex business environment.
Neringa Vilkaite-Vaitone +2 more
doaj +1 more source
Marketing strategy for green transport and logistics infrastructure innovative projects’ development [PDF]
E3S Web of ConferencesThe global push to sustainable development has significantly reshaped the transport and logistics sectors. This article explores the critical role of marketing strategy in accelerating the development and adoption of green transport and logistics ...
Vasylenko Igor +5 more
doaj +1 more source
Climate based facade design for business buildings with examples from central London [PDF]
, 2015 There is a disconnection between commercial architecture and environmental thinking, where green features can be included as part of a strategy for gaining approvals and marketing projects, but those features are not reviewed after completion and ...
Napier, John D.
core +2 more sources
Stand out among others: Utilizing green marketing strategy to achieve competitive advantage on Tourism Villages [PDF]
E3S Web of ConferencesThis study seeks to examine the impact of green marketing strategies on the reputation and performance of businesses in tourist villages that feature both natural and artificial tourist attractions.
Iriani Sri Setyo +6 more
doaj +1 more source
A proposal for a green supply chain strategy [PDF]
, 2018 Purpose: The purpose of this paper is to establish a set of steps for helping companies to create a Green Supply Chain Strategy based on the reduction of their carbon footprint.
Coves, Anna +2 more
core +5 more sources
ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE” [PDF]
, 2016 The importance of low carbon products has driven the Municipality of Seia, a small Portuguese town, to promote an eco-label for producers as a way to motivate this type of differentiation and as a means to distinguishing local products.
Garcia, Vânea, Paiva, Teresa
core +1 more source
Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? [PDF]
, 2006 This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets.
Bird, L. A., Brown, E. S.
openaire +2 more sources
GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0
Manajemen Bisnis, 2019 This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society ...
Ika Purwanti +2 more
doaj +1 more source
The awareness of environmentally friendly products: The impact of green advertising and green brand image [PDF]
Management Science Letters, 2020 Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment
Doni Purnama Alamsyah +2 more
doaj +1 more source