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Predictors of purchase intention toward green apparel products
Journal of Fashion Marketing and Management, 2017PurposeThe purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green apparel behaviors differ by a country’s green market status and cultural differences.Design/methodology ...
Byoungho Jin
exaly +2 more sources
The effects of green product trust and perception on green purchase intention in China
International Journal of Innovative Computing and Applications, 2021Pinghao Ye +3 more
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Green consumerism: The influence of product attributes and values on purchasing intentions [PDF]
Journal of Consumer Behaviour, 2014 AbstractGenerally, a majority of consumers support the idea of purchasing green products. However, this is often not translated into actual behaviour. We argue that there is a trade‐off between the influence of product attributes on purchasing decisions, whereby it is assumed that consumers tend to focus on egoistic product attributes first, followed ...
Schuitema, Geertje, De Groot, J.I.M.
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Prediction of Consumer Purchase Intention on Green Product
2021 International Seminar on Application for Technology of Information and Communication (iSemantic), 2021Education to the public on green products has been widely carried out. Consumers who buy green products can be profiled by segmenting green consumers. In green marketing, consumer education on sustainable consumption is increasingly needed in recent years due to the problem of environmental pollution which poses a serious threat to the world population.
Guruh Taufan Hariyadi +4 more
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Consumer antecedents towards green product purchase intentions
Journal of Cleaner Production, 2021Abstract This study analyzed how consumers' previous purchase experiences influence environmental consciousness and attitude towards green product purchase intentions. Based on the Theory of Planned Behavior, it is assumed that previous purchase experience has a direct and positive influence on attitude and environmental consciousness, which in their
Cristiane Salomé Ribeiro Costa +4 more
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Intelligent Consumer Purchase Intention Prediction System for Green Products
2005In this paper the authors model green behaviour by predicting consumers' purchase intention using Kohonen's LVQ technique. It is envisaged that such a model may facilitate better understanding of green consumers' market segments. The model employs cognitive, affective, and situational attributes of consumers to predict their purchase intention.
Rajiv Khosla +2 more
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The Impact of Green Advertising on Consumer Purchase Intention of Green Products
SSRN Electronic Journal, 2012Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313
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Online purchase intention of Green products
AIP Conference Proceedings, 2023Damar A. Irawan +3 more
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Antecedent of Purchase Intention on Green Products in Indonesia
2023 10th International Conference on ICT for Smart Society (ICISS), 2023Lim Sanny +5 more
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The Influence of Consumers Perception of Green Products on Green Purchase Intention
International Journal of Asian Social Science, 2014Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products. Therefore, the aim of this paper had been to examine the influence of consumer perception of green products on green purchase intention.
Wilson Kong +3 more
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