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Green Purchase Intention on Consumer Decision Making towards Green Products
Asian Journal of Economics, Business and Accounting, 2017Aims: Growing concerns on environmental friendly products, due to increased environmental issues. Although Green Electronic Product is one of the solutions to save the environment and reduce the pollution in the present world. This study is to contribute to the body of knowledge in this area of Consumer Decision Making towards Green Electronic Products.
Lavan, Nilaksana, Kennedy, F. B
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PENGARUH GREEN PRODUCT TERHADAP GREEN PURCHASE INTENTION
Penelitian ini difokuskan pada Pengaruh Green Product terhadap Green Purchase Intention. Studi pada Produk Sirup Markisa di Kabupaten Ciamis. Permasalahan yang dihadapi dalam penelitian ini meliputi: Bagaimana pengaruh green product terhadap Green Purchase Intention pada produk Sirup Markisa di Kabupaten Ciamis.Faruk, Mujaddid +1 more
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DETERMINANTS OF GREEN PURCHASE INTENTION THROUGH THE GREEN TRUST ON FMCG PRODUCTS
Jurnal Ilmiah Ekonomi BisnisConcern for the environment has become the main concern of organisations that encourage companies to start producing green products that are environmentally friendly because of the environmental pollution and global warming that occur. This research aims to analyse the influence of green brand positioning, green perceived value, and green marketing ...
null Monica, null Anisah
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The unexpected effect of frugality on green purchase intention
Journal of Retailing and Consumer Services, 2021Lin Zhang
exaly
Investigating Predictors of Purchase Intention towards Green Products
Central European Management Journal, 2022openaire +1 more source