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Corporate social responsibility and consumer purchase intentions with environmental benefit perception as mediator and multilevel moderating effect. [PDF]

Sci Rep
Dai L, Jin Y, Ma D.
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Green product attributes and green purchase behavior

Management Decision, 2019
PurposeNowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand.
Cyril Foropon
exaly   +2 more sources

Linking green skepticism to green purchase behavior

Journal of Cleaner Production, 2016
Widespread societal concern that firms are disseminating false or ambiguous environmental information has led to a growing number of customers becoming skeptical about the environmental performance and benefits of green products. As skepticism might have a detrimental effect on consumer responses there is a need for a better understanding of how ...
See Kwong Goh, M.S. Balaji
openaire   +1 more source

Green purchase behavior towards green housing: an investigation of Bangladeshi consumers

Environmental Science and Pollution Research, 2020
Worldwide green products are getting popularity and acceptance due to energy crisis, climate change, and other environmental degradations which reveal the upcoming challenges of the twenty-first century. In construction industry, green housing (GH) is an emerging concept towards environmental sustainability.
Israt Zahan, Shuai Chuanmin, Madiha Fayyaz, Muhammad Hafeez   +3 more
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Validating the theory of planned behavior in green purchasing behavior

SN Business & Economics, 2021
Through the application of the theory of planned behavior, this study aimed to explore the relationship between attitudes, purchase intentions, and purchase behavior of young consumers towards green products. The study also investigated the mediating role of green purchase intentions (GPI) within the relationship between attitude towards green products
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Young Consumer's Green Purchasing Behavior: Opportunities for Green Marketing

Journal of Global Marketing, 2018
This study aims to identify the key antecedents that influence young Indian consumers' environmental attitudes, which indirectly affect their green purchasing behavior.
S. M. Fatah Uddin, Mohammed Naved Khan
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Antecedents of Green Purchasing Behavior in the Arabic Gulf

Social Marketing Quarterly, 2021
Background: Despite consumers appearing to assign great importance to green purchasing and expecting companies to produce their goods in an environmentally friendly way, they do not always exhibit this positive attitude while making purchases. Focus:
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Study on the Driving Mechanisms of Green Purchasing Behavior - Mediation of Green Purchasing Intention

International Journal of Business and Technology Management
protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
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Thinking green, buying green? Drivers of pro-environmental purchasing behavior

Journal of Consumer Marketing, 2015
Purpose – The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday green purchasing behavior and for determining their relative importance. Design/methodology/approach – The German market research institute GfK ...
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Is Green Product Purchasing an Innovative Or Conspicuous Behavior?

Social Behavior and Personality: an international journal, 2016
We investigated the influence of consumer innovativeness and public self-consciousness on green product purchasing behaviors (e.g., decision to purchase and pay a premium price). We conducted 2 experiments on 2 green products (mineral water and a car) with undergraduate students (N = 303) in Korea.
Kyutae Park, Kyootai Lee
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