Results 231 to 240 of about 15,920 (261)

Analysis of Gap between Green Purchase Intention and Green Purchase Behavior

NIDA Development Journal, 64, 2, 120 ...
openaire   +1 more source

The Effect of E-WOM on Green Purchase Behavior

Arkus, 2023
E-Wom, as a form of marketing communication, makes many contributions to marketing activities. E-Wom, in several previous studies, showed a contribution to consumer behavior. This study links the concept of E-Wom with green products and looks at its effect on Green Purchase Behavior.
openaire   +1 more source

Effect of Islamic values on green purchasing behavior

Journal of Islamic Marketing, 2019
Purpose This study aims to conduct an experimental investigation into the effectiveness of using Islamic values and environmental knowledge in advertising for plant disposable containers on the level of willingness to purchase such products for religious ceremonies and rituals among Muslim consumers in Iran. Design/methodology/approach A sample of 270
Malihe Siyavooshi, Abdullah Foroozanfar, Yaser Sharifi   +2 more
openaire   +1 more source

Explaining Green Purchasing Behavior

Journal of International Consumer Marketing, 2002
Ricky Y. K. Chan, Lorett B. Y. Lau
openaire   +1 more source

Factors Affecting Green Purchase Intention and its Impact on Green Purchase Behavior

This study aims to obtain empirical evidence related to the influence of factors affecting green purchase intention. In addition, this study also examines the effect of green purchase intention on green purchase behavior moderated by willingness to pay. The data analysis method uses Structural Equation Modeling (SEM) AMOS. This research is quantitative
Nazmi, Muhamad Ibnu, Kurniawati, Kurniawati   +1 more
openaire   +1 more source

Environmental Attitude towards Green Purchasing Behavior in Jakarta

2023 IEEE World AI IoT Congress (AIIoT), 2023
Lim Sanny, Lingga Chairuddin, Melvin M. Ninal   +2 more
openaire   +1 more source

Factors affecting green purchase behavior: A systematic literature review

Business Strategy and the Environment, 2023
Justin Paul, Kavita Sharma
exaly  

Which are the determinants of green purchase behaviour? A study of Italian consumers

Business Strategy and the Environment, 2021
Fabio Nonino, Rosa Maria Dangelico
exaly  

Young Consumers' Green Purchasing Behavior with Reference to Green Marketing

2022
Udit Chawla, Sonam Choudhary, Varsha Mishra   +2 more
openaire   +1 more source

Effect of consumption values on customers’ green purchase intention: a mediating role of green trust

Social Responsibility Journal, 2021
Sanjida Amin
exaly