INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS
This study aims to explain how Green Marketing influences Green Purchase Intention mediated by Environmental Awareness among Starbucks consumers in Jambi City. The sampling method used is Purposive Sampling with a total of 100 respondents. Primary data were obtained through a questionnaire using a Likert scale. The data analysis method employed Partial
Risyafani, Sonia +2 more
openaire +2 more sources
Supporting AI Readiness Through Digital Workflows in Materials Science
Digitalization drives innovation in materials science by connecting data silos and turning heterogeneous processes into reusable research pipelines. Across 13 MaterialDigital projects, digital workflows reveal complementary pathways toward AI‐ready materials research, founded on structured data, persistent artifacts, executable orchestration, and ...
Marian Bruns +67 more
wiley +1 more source
Green Purchase Intention on Consumer Decision Making towards Green Products
Aims: Growing concerns on environmental friendly products, due to increased environmental issues. Although Green Electronic Product is one of the solutions to save the environment and reduce the pollution in the present world.
B. Kennedy, F. +3 more
core +1 more source
FastNano Liquid: An Automated Platform for Small‐Angle X‐ray Scattering‐Based Materials Discovery
We present FastNano Liquid, an automated small‐ and wide‐angle X‐ray scattering platform for the combined synthesis and characterization of (nano)materials. The platform is coupled to varied reactor workflows for both in situ studies of reaction kinetics and ex situ screening of synthesis conditions to support machine learning‐guided exploration ...
Pierre‐Baptiste Flandrin +16 more
wiley +1 more source
Eco-Friendly Product Purchasing Behavior Based on the Theory of Consumption Value
This study investigates eco-friendly product purchasing behavior among millennial consumers based on the Theory of Consumption Value. Using a quantitative approach and multiple regression analysis, the research examines the effects of functional ...
Bernadetta Diansepti Maharani +4 more
doaj
Factors affecting green food purchase intention in Ho Chi Minh City
This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure factors affecting green food purchase intention in Ho Chi Minh city (HCMC).
Nguyen Thi Thanh Van +2 more
doaj +1 more source
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic. [PDF]
Ahmad W +4 more
europepmc +1 more source
This study proposes a potential device design for joint cartilage replacement. Silica‐polytetrahydrofuran (SiO2‐PolyTHF) hybrids with customizable mechanical properties were developed to mimic the characteristics of a natural meniscus. These were synthesized through a two‐pot sol–gel hybrid process.
Yu‐Chien Lin +12 more
wiley +1 more source
Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment. [PDF]
Ali M +4 more
europepmc +1 more source
GREEN GOVERNANCE AND PURCHASE INTENTION: A REVIEW
Growing concern and understanding of sustainable development have made green governance a crucial component of company strategy. Academicians and practitioners are fascinated in how green governance affects consumer behaviour, specifically purchase intention.
openaire +1 more source

