GREEN PURCHASING INTENTION AMONG JORDANIAN CUSTOMERS
, 2022 Abstract This quantitative study explored the effect of content marketing and green purchasing intention Jordan. The data for this study was derived from a survey questionnaire completed by the customers. a total of 230 questionnaires were involved to the data analysis.
JASSIM AHMAD AL-GASAWNEH +1 more
openaire +1 more source
Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities
Jurnal Manajemen, 2023 The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands.
Erna Sofriana Imaningsih +4 more
doaj +1 more source
Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products [PDF]
, 2023 This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products.
Dirgantari , Puspo Dewi +2 more
core +2 more sources
Determinants of Green Product Purchase Intention
Asia Proceedings of Social Sciences, 2018 There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention.
Ai Chin Thoo +5 more
openaire +2 more sources
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [PDF]
مدیریت بازرگانی, 2016 Increasing attention to environment in recent decades has led to advent of "Green Marketing" concept. "Green purchase Intention" refers to behavioral tendency of consumers for buying a special product to meet environmental needs.
Fariborz Rahimnia +2 more
doaj +1 more source
Government concerns of consumers’ intention to purchase green products (preliminary study-Malaysia evidence) [PDF]
, 2014 Facing with the environmental degradation, the Malaysian government as well as other parts of the world takes the path of protecting the environment. Along with this way, the government encourages the public to perform green behaviour.
Hassan, Mazlan +2 more
core +1 more source
Influencing Green Purchase Intention through Eco Labels and User-Generated Content
Sustainability, 2022 The purpose of the study is to investigate how environmental concern, eco-labelling, influencers and user-generated content affect Generation Z’s green purchase intention.
Anastasios P. Panopoulos +3 more
semanticscholar +1 more source
AGRISE, 2023 The increasing number of consumers’ purchase intention on green products can be seen through the rising number of individuals who are willing to pay more for these products, and it proves this problem has attracted the attention of many circles.
Nisrina Qotrunnada +4 more
doaj +1 more source
SustainabilityIn recent years, increased environmental awareness has led consumers to adopt more eco-friendly lifestyles, including choosing green products to reduce their impact on the environment. With a particular focus on the green consumption behavior with regard
Chih-Ming Tsai +2 more
semanticscholar +1 more source
Analisis Pengaruh Eco-Label Terhadap Kesadaran Konsumen Untuk Membeli Green Product [PDF]
, 2014 . The society\u27s viewpoint has shifted along with the increasing concern for the environment, causing the rise of demand for the businessman to provide a concrete solution to deal with the current environmental problems through the development of green
Indriani, D. R. (Dyah) +1 more
core +2 more sources