Results 61 to 70 of about 113,201 (294)

Multifunctional Bio‐Based Packaging for Perishable Foods: Structural Design, Scalable Fabrication, and Versatile Applications

Advanced Materials, EarlyView.
An overview of design principles and scalable fabrication strategies for multifunctional bio‐based packaging. Radiative cooling films, modified‐atmosphere films/membranes, active antimicrobial/antioxidant platforms, intelligent optical/electrochemical labels, and superhydrophobic surfaces are co‐engineered from material chemistry to mesoscale structure
Lei Zhang, Jiaqi Zhang, Mei Cui, Wei Qi, Renliang Huang, Rongxin Su, Kai Zhang   +6 more
wiley   +1 more source

A promise or paradox? Assessing corporate social responsibility and green marketing's impact on electronic word of mouth in emerging markets

Future Business Journal
As environmental awareness increasingly shapes consumer behavior, green marketing has emerged as a strategic tool for strengthening electronic word-of-mouth (eWOM) and brand loyalty. Yet, this approach carries a paradox: While it can build trust, it also
Muhammad Ikram, Ahmed Meliani
doaj   +1 more source

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages [PDF]

, 2008
Masked marketing—one form of covert marketing—involves marketing communications that appear to be from independent third parties rather than from product marketers. This article presents a typology of masked marketing practices, illustrating whether they
Andrews, J. Craig, Petty, Ross D
core   +2 more sources

Neuromorphic Electronics for Intelligence Everywhere: Emerging Devices, Flexible Platforms, and Scalable System Architectures

Advanced Materials, EarlyView.
The perspective presents an integrated view of neuromorphic technologies, from device physics to real‐time applicability, while highlighting the necessity of full‐stack co‐optimization. By outlining practical hardware‐level strategies to exploit device behavior and mitigate non‐idealities, it shows pathways for building efficient, scalable, and ...
Kapil Bhardwaj, Roshni Satheesh Babu, Yuxin Xia, Eva Bestelink, Radu Sporea, Nikos Hastas, Ioannis Zeimpekis, Dimitra G. Georgiadou, Sayani Majumdar   +8 more
wiley   +1 more source

Tunable Applicator for Microneedle‐Based Medical Devices

Advanced Materials Technologies, EarlyView.
This paper presents a simple, low‐cost tunable applicator (TAPP) for microneedle array patches that uses a material‐agnostic controlled‐fracture mechanism to ensure reliable skin penetration and uniform array engagement. The scalable, modular design is compatible with injection molding and 3D printing, can be integrated directly into patches, and is ...
Dan Ilyn, Jihyun (Luna) Hwang, Ian A. Coates, Jacob Dobson, Andy H. Hung, Netra U. Kamat, John R. Tumbleston, Maria T. Dulay, Gunilla B. Jacobson, Joseph M. DeSimone   +9 more
wiley   +1 more source

Green purchasing, environmental concern, and subjective knowledge in Saudi Arabia: The moderating effect of green skepticism

Uncertain Supply Chain Management, 2023
The main objective of this research is to examine the effect of environmental concern, subjective environmental knowledge towards green purchasing intentions. Also, this study has examined the moderation role of green skepticism towards these relationships. The population of this research is consumers of green purchasing in Saudi Arabia’s manufacturing
openaire   +1 more source

Magnetic Textiles: A Review of Materials, Fabrication, Properties, and Applications

Advanced Materials Technologies, EarlyView.
Magnetic textiles (M‐textiles) are emerging as a programmable materials platform that merges magnetic matter with hierarchical textile structures. This article consolidates magnetic material classes, textile architectures, and fabrication and magnetization strategies, revealing structure–property–function relationships that govern magneto‐mechanical ...
Li Ke, Moses Kumi, Xiaoming Tao, Junhong Pu   +3 more
wiley   +1 more source

Upaya Mengurangi Skeptisisme Iklan Hijau dalam Meningkatkan Perilaku Pembelian Produk Hijau

Benefit Jurnal Manajemen dan Bisnis, 2016
The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, relevance, confusion, and entertainment from an ad impression of green against the skepticism of consumers through an approach of how far the ...
Jati Waskito, Wahyono Wahyono
doaj  

Addressing consumer skepticism: effects of post-purchase green attribute disclosure on consumer attitude change

Humanities & Social Sciences Communications
As environmental awareness grows, consumer responses to corporate sustainability claims vary widely, with some embracing green products and others remaining skeptical.
Yan Zhang, Qianyu Zhang, Xiaoyong Li
doaj   +1 more source

The Influence of Brand Greenwashing on EV Purchase Intention: The Moderating Role of Consumer Innovativeness and Peer Brand Attitude

World Electric Vehicle Journal
In the context of new energy Electric Vehicles (EVs), certain car manufacturers engage in deceptive behaviors known as “greenwashing”, including activities such as “subsidy cheating”, “exaggerating carbon reduction claims”, and “selective disclosure of ...
Yuting Liao, Liang Wu
doaj   +1 more source