Results 31 to 40 of about 384,551 (287)
Exploring the Gender-Moderated Effects of Greenwashing: A Multiple Group Analysis of Mediation and Moderation Relationships [PDF]
With the rising consumer awareness of environmental issues, companies increasingly face scrutiny over claims of sustainability, giving rise to concerns about greenwashing and its impact on consumer behavior.
Rahmawati +3 more
doaj +1 more source
Abstrak Penelitian ini bertujuan untuk mengembangkan model konseptual baru berdasarkan peran E-WOM (Electronic Word Of Mouth) sebagai variabel mediasi.
Sukrisno Sukrisno +3 more
doaj +1 more source
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]
Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin +4 more
core +1 more source
Analysis of green word-of-mouth advertising behavior of organic food consumers
The word-of-mouth (WOM) marketing process is one of the main means by which consumers obtain information. As a communication channel between consumers in economically developing countries, WOM may contribute to the development of the organic food market.
Boccia, F, Tohidi, A
openaire +3 more sources
Green buying research in the past has been very focused on studying the behavior of individual consumers (B2C) and organizational consumers (B2B). However, there has been no attempt to compare the factors that influence the green buying of individual ...
Narendra Babu Bommenahalli Veerabhadrappa +2 more
doaj +1 more source
On the motivating impact of price and online recommendations at the point of online purchase [PDF]
This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2011 ElsevierDo online recommendations have the same motivating impact as price at the point of online purchase?
Ahluwalia +46 more
core +1 more source
ABSTRACT Purpose Although not always achieved, complete chemotherapy‐induced nausea and vomiting (CINV) control is the conventional goal of CINV prophylaxis. In this two‐center, mixed‐methods study, we sought to understand the preferences of adolescent patients and family caregivers for CINV control endpoints.
Haley Newman +8 more
wiley +1 more source
The study aims to examine the influence of information sharing on social media on the green tourism intentions of the young. It examines the mediating roles of electronic word-of-mouth and environmental awareness in the relationship between social media
Mrudhusha Mohanan, Suraj Kushe Shekhar
doaj +1 more source
Respuestas de los consumidores a los hoteles certificados medioambientalmente: el efecto moderador de la conciencia medioambiental sobre la formación de intenciones comportamentales [PDF]
Este estudio desarrolla un modelo que explora la relación entre las prácticas verdes, la imagen verde, la conciencia medioambiental y las intenciones comportamentales de los clientes en un contexto hotelero certificado.
Gómez López, Raquel +3 more
core
Computer-aided veterinary learning at the University of Cambridge [PDF]
An approach to computer-assisted learning in veterinary education at the University of Cambridge, involving the development of four types of learning module, is outlined.
Holmes, M.A., Nicholls, P.K.
core +2 more sources

