Results 11 to 20 of about 384,551 (287)
Iranian Journal of Information Processing & Management, 2022 Nowadays, electronic word-of-mouth (eWOM) has become the primary source of tourism-related information. Travelers are increasingly seeking additional information provided in eWOM platforms to minimize the complexity and insecurity involved in making a ...
Elaheh Yadegaridehkordi +2 more
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The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
Cogent Business & ManagementThis study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model (SEM) to
Xuan Hung Nguyen +5 more
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Is It Effective for Companies to Pretend to Care for the Environment? Research on the Impact of Corporate Environmental Claims on Word-of-mouth Recommendation [PDF]
E3S Web of Conferences, 2023 In the era of Internet business, online word-of-mouth recommendation has become a key factor affecting consumers’ decision-making. Enterprises increase consumers’ willingness to recommend their brands by word of mouth in various ways.
Ku Yi, Li Shan, Zhao Yichen
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Indonesian Journal of Business and Entrepreneurship, 2023 Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked
Jasmine Raihana +1 more
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The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention [PDF]
Management Science Letters, 2020 The current paper was a quantitative study examining the mediating role of E-WOM when it comes to content marketing and its connection with green purchasing intentions in Jordan.
Jassim Ahmad Al-Gasawneh +1 more
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Green Talk or Green Walk: Chinese Consumer Positive Word-of-Mouth to Corporate Environmental Actions in Polluting Industries [PDF]
Sustainability, 2021 Although environmental action is regarded as a public relations strategy aiming to manifest a corporate green stance, this not always the case. Many consumers tend to be skeptical of corporate real environmental efforts, especially firms in traditionally dirty industries. However, few studies have focused on this issue.
Zhang, Jiajia, Sun, Jin
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Manajemen dan Bisnis, 2015 This study integrates the research model developed by Ng et al., (2014), Chen (2010), and Bekk et al., (2016) and aims to analyze the antecedent and impact of green brand equity on Honda motorcycle with Programmable Fuel Injection (PGM-FI) technology in ...
Michael Saputra Prajugo
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Frontiers in Psychology, 2022 IntroductionWorldwide supplies are being utilized at a disturbing rate and to a significant degree, the building business has been accountable for this ecological deprivation, particularly because of its elevated level of energy expenditure.
Yi-Tien Tao, Min-Der Lin, Asif Khan
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Customer-driven socio-environmental sustainability in fashion: The role of green word-of-mouth and perceived product value [PDF]
Global Journal of Environmental Science and ManagementBACKGROUND AND OBJECTIVES: The fashion industry contributes ten percent of global carbon emissions and consumes 93 billion cubic meters of water annually. Textile waste is projected to reach 148 million tonnes by 2030.
P. Yanti +5 more
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Frontiers in Psychology, 2020 In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products.
Athapol Ruangkanjanases +5 more
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