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How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction
Data, 2023 The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth.
Jose Antonio Román-Augusto +3 more
doaj +5 more sources
Cogent Business & ManagementThis study aims to examine the direct and indirect effects of greenwashing on negative green word of mouth, with green skepticism as a mediator, in the fast fashion industry in Indonesia.
Rika Promalessy, Tanti Handriana
doaj +5 more sources
How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions [PDF]
Sustainability, 2021 An increasing interest in environmental problems around the world has significantly expanded the demand for green goods, transforming green marketing into an effective tool for businesses to achieve competitive advantage. Yet, as more firms become aware of this strategic advantage, greenwashing activities can also flourish, and customers grow more ...
Guerreiro, J., Pacheco, M.
exaly +3 more sources
Extending the stimulus organism response model with exercise habits to explain consumer purchase intentions for alternative foods [PDF]
Scientific ReportsThe growth of the population and the increasing severity of environmental problems have made it impossible for traditional foods to satisfy the ever-growing demand for food.
Fangfang Yang +4 more
doaj +2 more sources
Heliyon, 2023 Concern about green practices by companies and people has grown exponentially worldwide, considering them as a key element sustaining the development of competitive advantages. Given the present competitive, dynamic, and turbulent supermarket environment,
Darinka González-Viralta +5 more
doaj +3 more sources
DAMPAK ENVIROMENTAL CONCERN, ADVERTISEMENT DAN ELECTRONIC WORD OF MOUTH PADA GREEN PURCHASE BEHAVIOR
Jurnal Manajemen dan Profesional, 2021 The movement to save the environment is increasingly widespread when it is known that the earth's temperature is increasing along with global warming which is difficult to stop.
Ming Ming Lukiarti
doaj +3 more sources
KONSUMEN RAMAH LINGKUNGAN: PERILAKU KONSUMSI HIJAU CIVITAS ACADEMICA UNIVERSITAS DIPONEGORO [PDF]
Jurnal Administrasi Bisnis, 2017 Rapid economy growth encourages natural resources consumption and exploitation causing environmental degradation excessively. Environmental degradation is driven by consumption habits of private household leads to the environmental deterioration such ...
Maria Ursula Mai Cruz, Bulan Prabawani
doaj +5 more sources
Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model [PDF]
Frontiers in Psychology, 2021 Green brands have made considerable strides in recent years; however, their validity has been questioned due to green brand fraud. However, the influence of green brand authenticity on consumer online behavior is still lacking in the e-commerce boom era.
Yuhuan Xu +5 more
doaj +3 more sources
Youths’ word-of-mouth in a developing country: roles of green promotion and green brand loyalty
Business, Management and Economics EngineeringPurpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth.
Than Hai Phan +5 more
doaj +2 more sources
Sustainability, 2023 The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products.
Megawati Simanjuntak, Sp, Msi +2 more
exaly +2 more sources