Results 231 to 240 of about 12,374 (273)

Guerilla marketing v bankovníctve

2011
The aim of this bachelor's thesis was to consider the appropriateness and effectiveness of guerilla marketing (abbreviated GM) communication in the banking sector by asking the target group of young people. Two groups of people participated in the questionnaire, Czechs and Germans.
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Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Social Guerilla marketing

2011
The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social ...
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly  

GUERILLA PRACTICES IN SOCIAL MARKETING

2018
Social marketing can be summarized asmarketing efforts that promote and encourage all kinds of changes and practicesthat can benefit the public. On the other hand guerilla marketing is briefly amarketing application that focuses on delivering the desired messages to thetarget audience with striking and unorthodox format and tools.
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Guerilla Marketinq (Guerilla Marketing)

2020
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Guerilla Marketing in den Jahren 2016/2017

2017
Ausgehend von einem Kosten- und Aufmerksamkeitsproblem der traditionellen Werbeformen wird Guerilla Marketing als Below-the-Line-Maßnahme in der Literatur als Alternative zur klassischen Werbung gesehen. Davon ausgehend soll in der vorliegenden Arbeit die aktuelle Bedeutung von Guerilla Marketing in Österreich im Jahr 2017 geklärt werden.
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Guerilla marketing and marketing innovations in industry 4.0

AIP Conference Proceedings, 2023
Samarth Singh Tyagi, Mahima Mishra
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Guerilla marketing - primjena među Instagram influencerima

2020
Kreativnost, nekonvencionalnost, buntovnost, inovativnost i mašta neki su od najbližih pojmova koje se mogu povezati s gerilskim marketingom. Svrha diplomskog rada „Guerilla marketing - primjena među Instagram influencerima“ jest prikazati influencer marketing kao nužnu strategiju marketinga koja čini brendove kompanija vidljivijima velikom broju ljudi
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Professionelles Guerilla-Marketing

2013
Katharina Hutter, Stefan Hoffmann
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