Results 211 to 220 of about 293 (255)

Bridging Fragmentation in Digital Transformation Research: Building an Interface Between Operations Management and Information Systems

Journal of Operations Management, EarlyView.
Sunil Tiwari, Ashish Kumar Jha, Jan C. Fransoo, Jason Bennett Thatcher, Karthik Ramachandran, Jan Recker, Gregory R. Heim, Merieke Stevens   +7 more
wiley   +1 more source

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Guerrilla marketing for information services?

New Library World, 2008
Purpose“Guerrilla marketing” describes unconventional marketing strategies with which to achieve significant effects – with a fraction of the budget of “traditional” marketing campaigns. This article aims to give an introduction to “guerrilla marketing” principles and discuss suitability of this marketing approach for information services.Design ...
Guido H Balteş
exaly   +2 more sources

Guerrilla Marketing

2004
exaly   +2 more sources

Guerrilla Marketing in Commercial Transportation

SSRN Electronic Journal, 2013
With the globalization where market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multi-channeling and new roles/specializations that are emerging as new issues. Market competition becomes much larger role in anticipating long-term development of
Sanjeev Singhal, Arpit Tiwari
openaire   +1 more source

Guerrilla Marketing: An innovative stride

SMS Journal of Enterpreneurship and Innovation, 2016
Marketing tools and techniques have constantly been evolved and with this evolution of marketing practices, innovation is one thing which is inevitable. Marketers constantly have to keep an eye on the latest trends prevailing in the market place and have to increase their know-how on effective communication of the benefits which they have in their bags
Harshita Gupta, Saumya Singh
openaire   +1 more source

70. “Guerrilla Marketing”Makes Sense

2020
exaly   +2 more sources

Guerrilla marketing: counterinsurgency and capitalism in Colombia

Canadian Journal of Latin American and Caribbean Studies / Revue canadienne des études latino-américaines et caraïbes, 2021
Alexander L. Fattal’s excellent book examines the state-sponsored demobilization of guerrilla fighters as a form of ideological warfare in the years leading up to the 2016 Peace Accord, signed with...
openaire   +1 more source

Guerrilla Marketing: A Theoretical Review

Indian Journal of Marketing, 2013
Guerrilla marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing.
openaire   +1 more source

Guerrilla marketing: a creative and small budget approach to entrepreneurial marketing

Research for Rural Development, 2021
This paper focuses on guerrilla marketing as an approach for creative and small budget entrepreneurial marketing communication. The aim of this paper is to answer the question how guerrilla marketing can be effectively used for entrepreneurial businesses’ marketing communication.
openaire   +1 more source

Guerrilla marketing

2020
Ни для кого не секрет, что мировая экономика переживает не самые легкие времена. Сегодня компании не могут себе позволить тратить миллионы на рекламу и продвижение своих товаров. В этом случае, для привлечения бесценного внимания потребителя, на помощь приходит так называемый «партизанский» маркетинг.
openaire   +1 more source