Results 231 to 240 of about 293 (255)

Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context

International Journal of Indian Culture and Business Management, 2020
Harshita Gupta, Saumya Singh
exaly  

From dancing on the street to dating online: evaluating guerrilla street marketing performance

International Journal of Internet Marketing and Advertising, 2020
Thérèse Roux, Marcel Saucet
exaly  

Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing

International Journal of Business and Emerging Markets, 2020
Harshita Gupta, Saumya Singh
exaly  

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Asia Pacific Journal of Marketing and Logistics, 2016
Khuong Ngoc Mai
exaly  

Guerrilla marketing on the Internet: the definitive guide from the father of guerrilla marketing

Choice Reviews Online, 2009
openaire   +1 more source

Guerrilla marketing counterinsurgency and capitalism in Colombia

The Communication Review, 2020
openaire   +1 more source

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Mehmet Gökerik, Ahmet Gurbuz, İSmail Erkan   +2 more
exaly  

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Journal of Public Affairs, 2020
Thérèse Roux
exaly  

Guerrilla Marketing

2011
openaire   +1 more source

Guerrilla Marketing

2014
openaire   +1 more source