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GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN [PDF]

Marketing MBA.Marketing management firms., 2013
The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.
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How news went guerrilla marketing: a history, logic, and critique of brand journalism

Media, Culture and Society, 2021
Michael Serazio
exaly  

From dancing on the street to dating online: evaluating guerrilla street marketing performance

International Journal of Internet Marketing and Advertising, 2020
Marcel Saucet, Thérèse Roux
exaly  

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Asia Pacific Journal of Marketing and Logistics, 2016
Mai Ngoc Khuong
exaly  

Guerrilla marketing counterinsurgency and capitalism in Colombia

The Communication Review, 2020
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Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing

International Journal of Business and Emerging Markets, 2020
Harshita Gupta
exaly  

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Ismail Erkan, Mehmet Gökerik, Serap Sarp   +2 more
exaly  

Guerrilla Marketing

2011
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Guerrilla marketing on the Internet: the definitive guide from the father of guerrilla marketing

Choice Reviews Online, 2009
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Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Journal of Public Affairs, 2020
Amarentia Therese Roux
exaly