Results 221 to 230 of about 293 (255)

GUERRILLA MARKETING IN HEALTHCARE

2023
Purpose: The main purpose of this study is to examine the applicability of guerrilla marketing in health services through examples. Material and Methods: The method of the research in this study is semiotic analysis, which is one of the qualitative research methods.
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Effects of Guerrilla Marketing on Brand Equity

SSRN Electronic Journal, 2009
Guerrilla Marketing is a means to gain maximum exposure through minimal cost to the company. While there is a clear positive effect on the bottom line, the net effect on the brand's equity as perceived by the consumer had yet to be fully analyzed. The author contends that the effect will depend not only on how the consumers will perceive how they are ...
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Guerrilla marketing in social media: The age of marketing outside the box

Journal of Digital & Social Media Marketing, 2018
Social media channels provide the most expedient method to develop the unconventional techniques of guerrilla marketing. Guerrilla marketing strategies attract consumers’ interest through creativity, imagination and surprise, and are conducive to the successful transmission of information beyond established advertising models.
Nikos Schiniotakis, Katerina Divini
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Engage in Free and Guerrilla Marketing

2018
Once you’ve exhausted your word-of-mouth network, it’s time to start spreading the word to strangers. This is the part where you can easily overthink things. But put some effort into a bunch of different things and see what works. What works is going to be different for every geography and target customer, so some techniques will work for some and not ...
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Guerrilla marketing: the nature, types and tools

Economic scope, 2018
The article examines the essence of guerrilla marketing as a perspective direction for the development of small business. The main types of guerrilla marketing like hidden marketing, outrageous marketing, viral marketing, Internet marketing, Life Placement and Ambient Media have been analyzed. The author points the main directions of its use.
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Guerrilla marketing

2007
Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
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Guerrilla marketing

2015
The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
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Guerrilla Marketing on Social Media

2016
Na atualidade, o mercado encontra-se saturado de múltiplas mensagens divulgadas pelos vários meios de comunicação, o que dificulta a tarefa das marcas atraírem a atenção dos consumidores. O marketing de guerrilha surge como uma solução a este problema de comunicação, um método inovador face ao conteúdo e aos meios de transmissão da mensagem ao público.
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GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN [PDF]

Marketing MBA.Marketing management firms., 2013
The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.
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How news went guerrilla marketing: a history, logic, and critique of brand journalism

Media, Culture and Society, 2021
Michael Serazio
exaly