Results 261 to 270 of about 26,890 (298)

Guerrilla marketing for information services?

New Library World, 2008
Purpose“Guerrilla marketing” describes unconventional marketing strategies with which to achieve significant effects – with a fraction of the budget of “traditional” marketing campaigns. This article aims to give an introduction to “guerrilla marketing” principles and discuss suitability of this marketing approach for information services.Design ...
Guido Baltes, Isabell Leibing
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Guerrilla Marketing: An innovative stride

SMS Journal of Enterpreneurship and Innovation, 2016
Marketing tools and techniques have constantly been evolved and with this evolution of marketing practices, innovation is one thing which is inevitable. Marketers constantly have to keep an eye on the latest trends prevailing in the market place and have to increase their know-how on effective communication of the benefits which they have in their bags
Harshita Gupta, Saumya Singh
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Guerrilla Marketing: A Theoretical Review

Indian Journal of Marketing, 2013
Guerrilla marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing.
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Marketing Communication: Peran Guerrilla Marketing Terhadap Keputusan Pembelian Di Eropa

Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 2023
Guerrilla marketing is a marketing strategy that was developed in the early 1980s by Jay Conrad Levinson. The idea behind guerrilla marketing is to use unconventional and low-cost tactics to promote a brand or product. This study aims to describe the implementation of guerrilla marketing in Europe and describe the impact of guerrilla marketing on ...
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Guerrilla Marketing in Commercial Transportation

SSRN Electronic Journal, 2013
With the globalization where market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multi-channeling and new roles/specializations that are emerging as new issues. Market competition becomes much larger role in anticipating long-term development of
Sanjeev Singhal, Arpit Tiwari
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Guerrilla marketing: counterinsurgency and capitalism in Colombia

Canadian Journal of Latin American and Caribbean Studies / Revue canadienne des études latino-américaines et caraïbes, 2021
Alexander L. Fattal’s excellent book examines the state-sponsored demobilization of guerrilla fighters as a form of ideological warfare in the years leading up to the 2016 Peace Accord, signed with...
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GUERRILLA MARKETING IN HEALTHCARE

2023
Purpose: The main purpose of this study is to examine the applicability of guerrilla marketing in health services through examples. Material and Methods: The method of the research in this study is semiotic analysis, which is one of the qualitative research methods.
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Guerrilla marketing

2020
Ни для кого не секрет, что мировая экономика переживает не самые легкие времена. Сегодня компании не могут себе позволить тратить миллионы на рекламу и продвижение своих товаров. В этом случае, для привлечения бесценного внимания потребителя, на помощь приходит так называемый «партизанский» маркетинг.
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Effects of Guerrilla Marketing on Brand Equity

SSRN Electronic Journal, 2009
Guerrilla Marketing is a means to gain maximum exposure through minimal cost to the company. While there is a clear positive effect on the bottom line, the net effect on the brand's equity as perceived by the consumer had yet to be fully analyzed. The author contends that the effect will depend not only on how the consumers will perceive how they are ...
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Engage in Free and Guerrilla Marketing

2018
Once you’ve exhausted your word-of-mouth network, it’s time to start spreading the word to strangers. This is the part where you can easily overthink things. But put some effort into a bunch of different things and see what works. What works is going to be different for every geography and target customer, so some techniques will work for some and not ...
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