Results 281 to 290 of about 26,995 (303)

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Asia Pacific Journal of Marketing and Logistics, 2016
Mai Ngoc Khuong
exaly  

Guerrilla marketing counterinsurgency and capitalism in Colombia

The Communication Review, 2020
openaire   +1 more source

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Mehmet Gökerik, Ahmet Gurbuz, İSmail Erkan   +2 more
exaly  

Guerrilla marketing on the Internet: the definitive guide from the father of guerrilla marketing

Choice Reviews Online, 2009
openaire   +1 more source

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Journal of Public Affairs, 2020
Thérèse Roux
exaly  

Guerrilla Marketing

2011
openaire   +1 more source

Guerrilla Marketing

2014
openaire   +1 more source

Guerrilla Marketing

2018
openaire   +1 more source

GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES

Acta Academica Karviniensia, 2014
Martin Klepek
exaly  

Guerrilla Film Marketing

2018
openaire   +1 more source