Results 261 to 270 of about 26,995 (303)

Guerrilla Marketing in Commercial Transportation

SSRN Electronic Journal, 2013
With the globalization where market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multi-channeling and new roles/specializations that are emerging as new issues. Market competition becomes much larger role in anticipating long-term development of
Sanjeev Singhal, Arpit Tiwari
openaire   +1 more source

Guerrilla Marketing: An innovative stride

SMS Journal of Enterpreneurship and Innovation, 2016
Marketing tools and techniques have constantly been evolved and with this evolution of marketing practices, innovation is one thing which is inevitable. Marketers constantly have to keep an eye on the latest trends prevailing in the market place and have to increase their know-how on effective communication of the benefits which they have in their bags
Harshita Gupta, Saumya Singh
openaire   +1 more source

70. “Guerrilla Marketing”Makes Sense

2020
exaly   +2 more sources

Guerrilla marketing: counterinsurgency and capitalism in Colombia

Canadian Journal of Latin American and Caribbean Studies / Revue canadienne des études latino-américaines et caraïbes, 2021
Alexander L. Fattal’s excellent book examines the state-sponsored demobilization of guerrilla fighters as a form of ideological warfare in the years leading up to the 2016 Peace Accord, signed with...
openaire   +1 more source

Guerrilla Marketing: A Theoretical Review

Indian Journal of Marketing, 2013
Guerrilla marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing.
openaire   +1 more source

GUERRILLA MARKETING IN HEALTHCARE

2023
Purpose: The main purpose of this study is to examine the applicability of guerrilla marketing in health services through examples. Material and Methods: The method of the research in this study is semiotic analysis, which is one of the qualitative research methods.
openaire   +2 more sources

Guerrilla marketing: a creative and small budget approach to entrepreneurial marketing

Research for Rural Development, 2021
This paper focuses on guerrilla marketing as an approach for creative and small budget entrepreneurial marketing communication. The aim of this paper is to answer the question how guerrilla marketing can be effectively used for entrepreneurial businesses’ marketing communication.
openaire   +1 more source

Effects of Guerrilla Marketing on Brand Equity

SSRN Electronic Journal, 2009
Guerrilla Marketing is a means to gain maximum exposure through minimal cost to the company. While there is a clear positive effect on the bottom line, the net effect on the brand's equity as perceived by the consumer had yet to be fully analyzed. The author contends that the effect will depend not only on how the consumers will perceive how they are ...
openaire   +1 more source

Guerrilla marketing

2020
Ни для кого не секрет, что мировая экономика переживает не самые легкие времена. Сегодня компании не могут себе позволить тратить миллионы на рекламу и продвижение своих товаров. В этом случае, для привлечения бесценного внимания потребителя, на помощь приходит так называемый «партизанский» маркетинг.
openaire   +1 more source

Guerrilla marketing in social media: The age of marketing outside the box

Journal of Digital & Social Media Marketing, 2018
Social media channels provide the most expedient method to develop the unconventional techniques of guerrilla marketing. Guerrilla marketing strategies attract consumers’ interest through creativity, imagination and surprise, and are conducive to the successful transmission of information beyond established advertising models.
Nikos Schiniotakis, Katerina Divini
openaire   +1 more source