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Engage in Free and Guerrilla Marketing
2018Once you’ve exhausted your word-of-mouth network, it’s time to start spreading the word to strangers. This is the part where you can easily overthink things. But put some effort into a bunch of different things and see what works. What works is going to be different for every geography and target customer, so some techniques will work for some and not ...
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Guerrilla marketing: the nature, types and tools
Economic scope, 2018The article examines the essence of guerrilla marketing as a perspective direction for the development of small business. The main types of guerrilla marketing like hidden marketing, outrageous marketing, viral marketing, Internet marketing, Life Placement and Ambient Media have been analyzed. The author points the main directions of its use.
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2007
Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
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Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
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2015
The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
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The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
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Guerrilla Marketing on Social Media
2016Na atualidade, o mercado encontra-se saturado de múltiplas mensagens divulgadas pelos vários meios de comunicação, o que dificulta a tarefa das marcas atraírem a atenção dos consumidores. O marketing de guerrilha surge como uma solução a este problema de comunicação, um método inovador face ao conteúdo e aos meios de transmissão da mensagem ao público.
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GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN [PDF]
Marketing MBA.Marketing management firms., 2013 The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.
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How news went guerrilla marketing: a history, logic, and critique of brand journalism
Media, Culture and Society, 2021Michael Serazio
exaly
Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
International Journal of Indian Culture and Business Management, 2020Harshita Gupta
exaly
From dancing on the street to dating online: evaluating guerrilla street marketing performance
International Journal of Internet Marketing and Advertising, 2020Thérèse Roux, Marcel Saucet
exaly
Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing
International Journal of Business and Emerging Markets, 2020Harshita Gupta
exaly