Results 271 to 280 of about 26,890 (298)
Some of the next articles are maybe not open access.
2015
The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
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The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
openaire +1 more source
2007
Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
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Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
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Guerrilla Marketing on Social Media
Estudos do ISCA, 2016Na atualidade, o mercado encontra-se saturado de múltiplas mensagens divulgadas pelos vários meios de comunicação, o que dificulta a tarefa das marcas atraírem a atenção dos consumidores. O marketing de guerrilha surge como uma solução a este problema de comunicação, um método inovador face ao conteúdo e aos meios de transmissão da mensagem ao público.
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Explore Guerrilla Marketing Potentials for Trade Show
2011This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors.
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How news went guerrilla marketing: a history, logic, and critique of brand journalism
Media, Culture and Society, 2021Michael Serazio
exaly
Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
International Journal of Indian Culture and Business Management, 2020Harshita Gupta
exaly
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Asia Pacific Journal of Marketing and Logistics, 2018Ahmet GÜrbÜz +2 more
exaly
From dancing on the street to dating online: evaluating guerrilla street marketing performance
International Journal of Internet Marketing and Advertising, 2020Marcel Saucet
exaly