Results 31 to 40 of about 287 (264)
Journal of Management Small and Medium Enterprises (SME's)Despite the expansion of research on guerrilla marketing, the concept of this practice related to SMEs needs to be scrutinized more. This article highlights the benefits of guerrilla campaigns for small and medium-sized companies.
Eunike Gegung
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Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises [PDF]
Anali Ekonomskog fakulteta u Subotici, 2017 The external environment has a great impact on all participants in the market arena. However, the intensity of the impact is more pronounced in small and medium-sized enterprises (SMEs).
Anđelković Aleksandra
doaj
Decoding High‐voltage LiCoO2: From Degradation to Stabilization Toward Durable Li‐ion Batteries
Advanced Materials, EarlyView.This review systematically addresses the degradation mechanisms and stabilization strategies for high‐voltage LiCoO2 cathodes. Key enhancement approaches including foreign‐ion doping, surface modifications, structural design, and electrolyte optimization are critically assessed.
Zezhou Lin +6 more
wiley +1 more source
Re-branding Colombia through Urban Transformation and Rural Regional Marketing
International Studies: Interdisciplinary Political and Cultural Journal, 2019 Colombia is now projecting a new, positive image to the world after overcoming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
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How Ambient Advertising is Uniquely Placed to Make Audiences Think
Westminster Papers in Communication and Culture, 2020 The current body of research has identified that ambient advertising has increased in use, providing advantages for both commercial marketing (Taylor, Franke and Bang, 2006), for campaigning for the social good (Hanson, interview, 15 March 2019) and for ...
Miriam Alessandra Sorrentino
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Oxygen Evolution Reaction Catalysts for Acidic‐Media CO2 Electrolyzers
Advanced Materials, EarlyView.Acidic‐media CO2 electroreduction (CO2R) could decarbonize chemical production, despite relying on rare‐earth elements for anodic oxygen evolution reaction (OER). Transferring the learnings from mature sister technologies (water electrolysis) could accelerate technological development.
Mingcheng Huang, Adnan Ozden
wiley +1 more source
Guerrilla Marketing—Innovative or Parasitic Marketing?
Modern Economy, 2013 Guerrilla marketing designates the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact—in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes ...
openaire +2 more sources
Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing
International Business Research, 2014 From years the “postmodern” society has registered the transition of the consumer from a passive role to an active one where he is aware and informed on “prosumer” or on “value co-creator” according to the cooperative concept of the value co-creation put into a win-win logic; the transformation of the society, of the behaviour and the consumption ...
Roberto Chionne, Giancarlo Scozzese
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Radiative Cooling by Green(er) Solvents‐Upcycled Polyvinyl Chloride From Drug Blisters Waste
Advanced Optical Materials, EarlyView.This study explores upcycling poly(vinyl chloride) (PVC) from used pharmaceutical blisters into sustainable radiative cooling materials. Using solvent separation and membrane fabrication, PVC was converted into white membranes paired with aluminum foil.
Andrea Lanfranchi +2 more
wiley +1 more source
Advanced Science, EarlyView.ABSTRACT The rising incidence of chronic diseases globally has drawn widespread attention to phytochemicals, which exert targeted preventive and alleviating effect by modulating gut microbiota; thus, a potential strategy for precision nutritional interventions is offered.
Shiqi Bai +6 more
wiley +1 more source