Results 31 to 40 of about 804,718 (365)

Small and Medium Enterprises Brand Positioning Through Guerilla Marketing Principles

Vilnius University Open Series, 2021
The article analyses the positioning process of small and medium enterprises using the principles of guerrilla marketing. At the beginning of a business start-up, the positioning process becomes crucial to gain a competitive advantage in a crowded market.
Viltė Lubytė
doaj   +1 more source

The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity [PDF]

Research in Sport Management and Marketing, 2023
Purpose: the purpose of this research is to investigate the effect of applying guerrilla marketing techniques on emerging sports brand equity.Methods: The research methodology is semi-experimental in terms of practical purpose and in terms of data ...
Hossein Faridniya, Nasrin Azizian Kohan, Hamed Kheirollahi Meidani, Fatemeh Behrooz Damirchi   +3 more
doaj   +1 more source

Guerrilla marketing: contrainsurgencia y capitalismo en Colombia

Revista de Estudios Colombianos, 2020
Camilo Serrano Corredor
openaire   +3 more sources

Influence Of Guerrilla Marketing Practice on Financial Performance of Small And Medium Enterprises In Kenya.

International journal of social science and humanity research
This study explored the influence of guerrilla marketing practices on the financial performance of small and medium enterprises (SMEs) in the Nyanza Region of Kenya. Guerrilla marketing, characterized by low-cost, creative strategies such as buzz, viral,
Harrun Ochieng Onyango, Wilberforce Senelwa, Susan Naikuru   +2 more
openalex   +3 more sources

Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables

Journal of Humanities & Social Sciences, 2023
In recent years, given the enormous competition for new products and services, many companies have begun to behave more creatively in an aim to be the best in the market.

semanticscholar   +1 more source

Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audience [PDF]

Megatrend Revija
Guerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers.
Baltezarević Radoslav, Baltezarević Ivana   +1 more
doaj   +1 more source

Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [PDF]

‫مدیریت بازرگانی, 2020
Objective Theater in Iran, despite existing in the country for many years, has yet to establish the necessary connection with the society and has been unable to increase the number of the audience.
Mozhde Valizade, Meysam Shirkhodaei, Hamidreza Fallah Lajimi   +2 more
doaj   +1 more source

ETHICAL AND LEGAL ASPECTS OF GUERRILLA AND AMBUSH MARKETING IN SPORTS – CASE STUDY BREWDOG-A [PDF]

SPORTS MEDIA AND BUSINESS
This paper explores the ethical and legal aspects of guerrilla and ambush marketing in modern sports, with particular emphasis on their impact on brand integrity and the value of sports sponsorships.
Mane Narančić, Biljana Vitković
openalex   +2 more sources

EFECTIVIDAD DE LAS ESTRATEGIAS DE COMUNICACIÓN DE WARKETING EN EL SECTOR DE LAS TELECOMUNICACIONES EN LA CIUDAD DE BARRANQUILLA- COLOMBIA

Dictamen Libre, 2020
Hablar de efectividad es medir, analizar y determinar resultados con el uso de los indicadores adecuados según sea el propósito. El presente artículo propone dar una vista, desde la realidad de los usuarios, de los servicios de telecomunicación en la ...
Rubén Cubillos Coll, Luis Alberto López Pérez   +1 more
doaj   +1 more source

Hospitality, Culture and Regeneration: Urban decay, entrepreneurship and the "ruin" bars of Budapest [PDF]

, 2010
This paper considers the relationships between hospitality, culture and urban regeneration through an examination of rom (ruin) venues, which operate in dilapidated buildings in Budapest, Hungary.
Amichay, E.M., Bodnár, J., Bullock, A., Csanádi, G., David Bell, Dudás, G., Edensor, T., Földes, A., Földes, A., Földes, A., Földi, Z., Johnson, L., Kirby, D.A., Kovács, Z., Krisztina Lugosi, Lashley, C., Lloyd, R., Lugosi, P., Morrison, A., Munkácsy M., Patton, M., pestcentric.com, Peter Lugosi, Pál, K., Szabo, E., Thomas, R., Thornton, S., Tracey, D., Wickham, P.A., Zukin, S., Zukin, S.   +30 more
core   +1 more source