Results 71 to 80 of about 804,718 (365)

Marketing non convenzionale: una realtà in continua evoluzione [PDF]

, 2010
In questa delicata situazione economica chi opera nel mercato rischia di dimenticarsi che le aziende sono persone che parlano a persone. Da diverso tempo ormai il ruolo del consumatore è cambiato, trasformandosi da consumer a prosumer, diventando quindi ...
Bof, Laura
core   +1 more source

Advancements in TLP Bonding for Power Electronics Die‐Attach Applications

Advanced Materials Technologies, EarlyView.
Transient Liquid Phase (TLP) bonding is gaining traction as a lead‐free die‐attach technology in power electronics packaging. This review examines the state of TLP bonding, its key elements, reliability aspects, and practical limitations. This review also highlights emerging trends, such as nanostructured interfaces, that may improve scalability of TLP
Fatin Battal, Davey Boss, René H. Poelma, Elias Vlieg, John J. Schermer   +4 more
wiley   +1 more source

Flexible Sensor‐Based Human–Machine Interfaces with AI Integration for Medical Robotics

Advanced Robotics Research, EarlyView.
This review explores how flexible sensing technology and artificial intelligence (AI) significantly enhance human–machine interfaces in medical robotics. It highlights key sensing mechanisms, AI‐driven advancements, and applications in prosthetics, exoskeletons, and surgical robotics.
Yuxiao Wang, Zhipeng Jiang, Sun Hwa Kwon, Matthew Ibrahim, Alexander Dang, Lin Dong   +5 more
wiley   +1 more source

The impact of surprise guerilla marketing on customer behavior [PDF]

Innovative Marketing
This study aimed to investigate the impact of guerilla marketing (i.e., guerilla ambient marketing and guerilla sensation marketing) on customer behavior (i.e., customer purchase intention and customer brand attitude).
Layla Alsheikh
doaj   +1 more source

Ways of Using Guerrilla Marketing in SMEs

Procedia - Social and Behavioral Sciences, 2015
AbstractMarketing communication has become more important than ever before because of the building strong relationships with customers. Relationship marketing should be basis for SMEs be able to be competitive and successful. The paper provides an overview of current trends of using guerrilla marketing communication especially in large enterprises and ...
Navrátilová, Ludmila, Milichovský, František   +1 more
openaire   +1 more source

STRATEGI MEDIA SOSIAL DAN CREATIVE BRANDING BANYUMU DALAM MEMBANGUN BRAND AWARENESS

Jurnal Visi Komunikasi, 2020
This project has the objective of building Brand Awareness of a newcomer brand, Banyumu. Has an innovative product, namely a dispenser machine that is integrated with the application (mobile app) to refill drinking water in a tumbler (drinking bottle ...
Djuniawan Ramadhan
doaj   +1 more source

Sissimarkkinointikampanjan toimivuus ja tehokkuus - Case Fysioline Fressi Oy [PDF]

, 2012
Fysioline Fressi Oy tarjoaa kokonaisvaltaisia liikunta- sekä hyvinvointipalveluja yksityis- sekä yrityspuolen asiakkaille. Yritys hyödyntää tällä hetkellä perinteisen markkinoinnin keinoja, jotka tuovat perusnäkyvyyttä yritykselle ja ovat tärkeässä ...
Savolainen, Satu, Valkovuori, Anna
core  

Robotic Materials With Bioinspired Microstructures for High Sensitivity and Fast Actuation

Advanced Science, EarlyView.
In the review paper, design rationale and approaches for bioinspired sensors and actuators in robotics applications are presented. These bioinspired microstructure strategies implemented in both can improve the performance in several ways. Also, recent ideas and innovations that embed robotic materials with logic and computation with it are part of the
Sakshi Sakshi, Rohit Pratyush Behera, Hongyu Zhou, Yifan Wang, Hortense Le Ferrand   +4 more
wiley   +1 more source

The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey [PDF]

, 2017
The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce ...
Akbar, Fazal, Omar, Abdul Razak Bin, Tasmin, Rosmaini Bin, Wadood, Fazli   +3 more
core   +2 more sources

Modulating Purothionin Accumulation and Signal Peptide Cleavage Fine‐Tunes Wheat Flour Gluten Properties to Improve Cookie‐Making Quality

Advanced Science, EarlyView.
Dual genetic strategies for improving wheat processing quality by regulating purothionin accumulation to modulate gluten quantity and quality. The first strategy involves targeting signal peptide (SP) cleavage sites (e.g., through mutation) to indirectly reduce gluten content, thereby disrupting gluten network formation.
Yijie Liu, Siyuan Chang, Zhaoheng Zhang, Tianqi Kang, Mingde Liu, Yuan Zong, Fei Ni, Yinguang Bao, Ruijie Zhang, Xiaobang Zhang, Jinkun Du, Mingming Xin, Zhaorong Hu, Jie Liu, Zhongfu Ni, Qixin Sun, Yingyin Yao   +16 more
wiley   +1 more source