Marketing Approaches to Pop Up Stores: An Exploration of Social Networking [PDF]
Internet and mobile technologies are redefining how retailers promote themselves to consumers. For instance, over recent years, the high street has witnessed the phenomenon of ‘pop up stores’, which rely on social network sites (SNS) and text messaging ...
Budnarowska, Corinna, Marciniak, Ruth
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Making the FTC ☺: An Approach to Material Connections Disclosures in the Emoji Age [PDF]
, 2018 In examining the rise of influencer marketing and emoji’s concurrent surge in popularity, it naturally follows that emoji should be incorporated into the FTC’s required disclosures for sponsored posts across social media platforms.
Sauerborn, Christina
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SOCIAL MEDIA MARKETING: IMPLEMENTATION OF GUERRILLA MARKETING AMONG INSTAGRAM INFLUENCERS
, 2021 Creativity, unconventionality, rebellion, innovation and imagination are some of the closest terms we can associate with guerilla marketing. The purpose of the paper Social Media Marketing: Implementation of Guerrilla Marketing among Instagram Influencers is to present influencer marketing as a necessary marketing strategy that makes company brands ...
Buljubašić, Iva +2 more
openaire +1 more source
Marketing of innovations & Innovational marketing [PDF]
, 2017 У навчальному посібнику розглядаються нові тенденції розвитку маркетингу в 21-м столітті: маркетинг інновацій, зелений маркетинг, партизанський маркетинг, шокова реклама, нейромаркетинг, інтернет-маркетинг, маркетинг в соціальних медіа, подієвий ...
Borbasova, Z.N. +5 more
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Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis. [PDF]
Int J Environ Res Public Health, 2021 Zaharia A +4 more
europepmc +1 more source
Hip-hop, identity, and conflict: Practices and transformations of a metropolitan culture. [PDF]
Front Sociol, 2022 Benvenga L.
europepmc +1 more source
INTERVENCIONES URBANAS POR EL DERECHO A LA CIUDAD
RevistArquis, 2015 La planificación urbana de corte tradicional, conocida en inglés con el término “top-down”, aunada a las políticas neoliberales de desarrollo urbano, produjeron una serie de fenómenos tales como: el surgimiento de nuevos centros urbanos, una ...
Pedro Fuentes +2 more
doaj
Formulating an open source business model requires community segmentation and targeted marketing [PDF]
From a commercial open source company's point of view, open source is ideally the ultimate in “grass roots" marketing where people learn by word-of-mouth about the project and where they volunteer their time and effort, resulting in a vibrant community ...
Alberto Onetti, Hal Steger
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THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH [PDF]
The large number of advertisements that the consumers are bombarded with every day has made them virtually immune to commercial messages. This is why advertisers are trying to find new, alternative ways to reach the customers, which are comprised by ...
Maria Alina JURCA
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