Results 191 to 200 of about 79,031 (216)

From dancing on the street to dating online: evaluating guerrilla street marketing performance

International Journal of Internet Marketing and Advertising, 2019
The purpose of this research is to explore how marketing communication professionals assess the performance of street guerrilla marketing campaigns. The article is based on a literature review and qualitative interviews with 20 marketing communications ...
Thérèse Roux, M. Saucet
semanticscholar   +1 more source

The Impact of Guerrilla Marketing Strategies on Egyptian Consumer Perception of Brands

المجلة المصرية لبحوث الاتصال الجماهيري
This study explores the impact of guerrilla marketing strategies on Egyptian consumer perception of brands, focusing on their effectiveness in a competitive market environment.
فداء عبدالدايم, سارة كسوات, عبدالمنعم على, منار عبدالله   +3 more
semanticscholar   +1 more source

Guerrilla Marketing in the Public Sector: A Systematic Literature Review

Journal of economics, finance and management studies
Nowadays, the public sector organizations required to be more innovative in information and public service delivery. Digitalization era has become a trigger for marketing strategy to be implemented in all sector including the public sector.
Rinto Youbel Gemmy Moniyung, Joice D. V. Wokas, S. Mandey, A. Soegoto, C. Rondonuwu   +4 more
semanticscholar   +1 more source

Alternative versus Traditional Marketing

Journal of student-scientists' research
This paper explores marketing strategies and compares the effectiveness of traditional and alternative approaches in maximizing return on investment (ROI).
Ashmit Bhasin
semanticscholar   +1 more source

Pengaruh SEO (Search Engine Optimization) Dalam Strategi Pemasaran Digital : Studi Kasus Pada Sambal Gerilya di Platform Shopee

AL-MIKRAJ : Jurnal Studi Islam dan Humaniora (E-ISSN: 2745-4584)
This study aims to determine the influence of Search Engine Optimization in the Digital Marketing Strategy Case Study on Guerrilla Sauce on the Shopee Platform.
Erika Dafrina Sembiring, Ali Fikri Hasibuan   +1 more
semanticscholar   +1 more source

The Impact of Guerrilla Marketing on Brand Image: Evidence from Millennial Consumers in Pakistan

, 2021
Y. Soomro, Yasser Baeshen, Fozan Alfarshouty, S. Kaimkhani, Muhammad Yaseen Bhutto   +4 more
semanticscholar   +1 more source

Engage in Free and Guerrilla Marketing

, 2018
C. Edge
semanticscholar   +1 more source

ANALYSIS OF GUERRILLA AND TRADITIONAL MARKETING INTEGRATION IN IMPROVING THE PRODUCTIVITY OF ORGANIZATIONAL MARKETING IN ENTERPRISES IN IRAN: A CASE STUDY OF KAVEH INDUSTRIAL ESTATE IN IRAN

, 2011
Ali Mokhtari Mughari
semanticscholar   +1 more source

How news went guerrilla marketing: a history, logic, and critique of brand journalism

Media, Culture and Society, 2021
Michael Serazio
exaly  

Work, Consumption and Capitalism

, 2015
Lynne Pettinger
semanticscholar   +1 more source