Results 201 to 210 of about 79,031 (216)

Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context

International Journal of Indian Culture and Business Management, 2020
Harshita Gupta
exaly  

Guerrilla marketing tools in financial service organizations

Independent Journal of Management & Production, 2022
exaly  

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Ahmet GÜrbÜz, Ismail Erkan, Emmanuel Mogaji   +2 more
exaly  

From dancing on the street to dating online: evaluating guerrilla street marketing performance

International Journal of Internet Marketing and Advertising, 2020
Marcel Saucet
exaly  

Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism and Management Studies, 2022
exaly  

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research

Asian Journal of Marketing, 2011
Stefan Hoffmann
exaly  

Marketing Communication: Peran Guerrilla Marketing Terhadap Keputusan Pembelian Di Eropa

Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 2023
exaly  

Ways of Using Guerrilla Marketing in SMEs

Procedia, Social and Behavioral Sciences, 2015
František Milichovský
exaly  

GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES

Acta Academica Karviniensia, 2014
Martin Klepek
exaly  

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Asia Pacific Journal of Marketing and Logistics, 2016
exaly