Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang [PDF]
This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology.
Fania Mutiara Savitri +1 more
doaj +3 more sources
The Role of Halal Awareness on the Relationship between Religiosity and Halal Purchase Intention [PDF]
This study aims to investigate the effect of religiosity and halal awareness on halal purchase intention and analyze the mediating effect of halal awareness on the relationship between religiosity and halal purchase intention. The cluster sampling method
Wahyuddin Albra +5 more
doaj +4 more sources
Halal Purchase Intention on Processed Food
The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method.
Saniatun Nurhasanah +1 more
doaj +4 more sources
Keterkaitan Halal Knowledge, Halal Awareness, Halal Traceability dan Halal Purchase Intention pada Konsumen Tenun di Sumbar [PDF]
The study aims to analyze the influence of halal knowledge, halal awareness, and halal purchase intention, as well as halal traceability as moderating variables. This quantitative research used 150 respondents as samples selected purposively, namely weaving consumers in West Sumatra who understand information about halal weaving.
Putri, Dina Agustin +5 more
semanticscholar +5 more sources
PURCHASE INTENTION ON HALAL CULINARY FAST FOOOD IN YOGYAKARTA [PDF]
The purpose of this research is to identify and determine the influence of halal factors on Purchase Intention through Subjective Norms. It also investigated which one factor among all variables that are investigated have the strongest influence.
Nafisah Arinilhaq
doaj +3 more sources
The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach [PDF]
Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this
Y. A. Aziz, Nyen Vui Chok
semanticscholar +3 more sources
It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention
Purpose – This study evaluates the influence of halal certification and Islamic marketing strategies on the purchase intention of MSMEs culinary products, with Gen Z consumer behavior as a mediating variable.
Nimas Ayu Arumbinang, Nur Imam Saifuloh
doaj +3 more sources
The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products [PDF]
The obligation to certify halal products in circulation is limited to food, beverages, goods, or services. This study determined the effect of halal labeling on the purchase intention of Indonesian Muslim communities in non-food halal products.
Cucu Susilawati +3 more
doaj +3 more sources
Religiosity and Purchase Intention of Purwokerto Halal Mart [PDF]
The research on which entitle Religiosity and Purchase Intension of Purwokerto Halal Mart was aim to analyze the relationship between religiosity and trust in the purchase intention of halal mart retail in Purwokerto.
Hari Adi Pramono +1 more
doaj +2 more sources
THE EFFECT OF HALAL AWARENESS, HALAL CERTIFICATION AND HALAL MARKETING TOWARD HALAL PURCHASE INTENTION OF FAST FOOD AMONG MUSLIM MILLENIALS GENERATION [PDF]
The purpose of this research is to analyze the effect of halal awareness, halal certification and halal marketing on purchase intention. Muslim millennial characteristics in this research are gender, age, occupation, income, status and domicile.
Malik R.F., Hermawan A., Asnawi Y.H.
doaj +2 more sources

