Results 101 to 110 of about 16,160 (150)

Dysregulation of Hedonic Processing in Chronic Pain: Insights from Preclinical Data. [PDF]

open access: yesBrain Sci
Cerqueira-Nunes M   +3 more
europepmc   +1 more source

Payment formats and hedonic consumption

Psychology and Marketing, 2020
AbstractPayment formats have many important influences on consumer behavior. However, few studies have examined how the payment format affects hedonic consumption. This study explores how the transparency of the payment format (e.g., bonus points vs.
Hsin-Hsien Liu, Hsuan-Yi Chou
exaly   +2 more sources

Effects of background colors on hedonic and utilitarian consumption

PsyCh Journal, 2019
AbstractThe present study examined how red versus green background colors affect consumers’ buying behaviors towards hedonic and utilitarian goods. Across two laboratory experiments (total number of participants = 210), we found that red (vs. green) could induce hedonically oriented consumption and, consequently, persuade individuals to buy more ...
Ou Li, Lei Wang
exaly   +3 more sources

Hedonic motivations in online consumption behaviour

International Journal of Business Environment, 2016
The potential of the web and of e-commerce systems to provide hedonic, non-functional value to online consumption experiences is known, as is the importance that consumers give to hedonic benefits. However, in the absence of a thorough approach and complete proposal, the hedonic aspects of online consumption (including its particular facet of shopping)
Inma Rodríguez-Ardura   +2 more
exaly   +2 more sources

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research, 2008
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences.
Leif Nelson, Tom Meyvis
exaly   +2 more sources

Hedonic consumption experience in videogaming: A multidimensional perspective

Journal of Retailing and Consumer Services, 2022
Amir Zaib Abbasi   +2 more
exaly   +2 more sources

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