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In defense of pleasure: We need to rethink food reward and obesity. [PDF]
Sung JJ, Small DM.
europepmc +1 more source
Dysregulation of Hedonic Processing in Chronic Pain: Insights from Preclinical Data. [PDF]
Cerqueira-Nunes M +3 more
europepmc +1 more source
Taste dimensions, sensory evaluation and profiling of cricket-flour nachos dataset. [PDF]
Pohlmann A +2 more
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Payment formats and hedonic consumption
Psychology and Marketing, 2020AbstractPayment formats have many important influences on consumer behavior. However, few studies have examined how the payment format affects hedonic consumption. This study explores how the transparency of the payment format (e.g., bonus points vs.
Hsin-Hsien Liu, Hsuan-Yi Chou
exaly +2 more sources
Effects of background colors on hedonic and utilitarian consumption
PsyCh Journal, 2019AbstractThe present study examined how red versus green background colors affect consumers’ buying behaviors towards hedonic and utilitarian goods. Across two laboratory experiments (total number of participants = 210), we found that red (vs. green) could induce hedonically oriented consumption and, consequently, persuade individuals to buy more ...
Ou Li, Lei Wang
exaly +3 more sources
Hedonic motivations in online consumption behaviour
International Journal of Business Environment, 2016The potential of the web and of e-commerce systems to provide hedonic, non-functional value to online consumption experiences is known, as is the importance that consumers give to hedonic benefits. However, in the absence of a thorough approach and complete proposal, the hedonic aspects of online consumption (including its particular facet of shopping)
Inma Rodríguez-Ardura +2 more
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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
Journal of Marketing Research, 2008Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences.
Leif Nelson, Tom Meyvis
exaly +2 more sources
Hedonic consumption experience in videogaming: A multidimensional perspective
Journal of Retailing and Consumer Services, 2022Amir Zaib Abbasi +2 more
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