Results 101 to 110 of about 21,453 (197)

Hedonic Consumption of Premium Products

, 2008
本稿の第一の目的は、マーケティング研究における「快楽」概念を吟味し、明確化することである。第二の目的は、先に吟味した「快楽」概念を心理学研究の知見から整理し、快楽の新たな定義を提示することである。第三の目的は、整理された二次元の快楽的価値をもとに、癒しやリラクゼーションを求める「安楽」的価値を持つプレミアム製品と、快楽性の低い製品とを比較することである。最後に、2つの快楽的価値の差異に関する仮説を提示する。This article has three purposes.
イノウエ, アヤノ, 井上, 綾野, INOUE, Ayano, 2122, 2121   +4 more
core  

Consumer behaviour, people needs and hedonic consumption

, 2005
20 yıl kadar önce pazarlama ile uğraşanlar tüketimin hedonik ve tecrübesel tarafının farkına varmışlardır. Otomobil, bu gezegen üzerindeki hemen her yerde yüz milyonlarca insanın hayatındadır. nsanları otomobil almaya iten nedir?
Yücedağ, Kerem İ.
core  

Associations among hedonic hunger, digital obesity, and type 2 diabetes self-management. [PDF]

Front Nutr
Çamli A, Acikgoz Pinar A, Terzi M.
europepmc   +1 more source

Sustainable taste: a conceptual integration of sensory, sociocultural, and structural dimensions for interdisciplinary research and practice. [PDF]

Front Nutr
Squarzon C, Dean WR, Andersen BV.
europepmc   +1 more source

Measuring consumption: the post-1973 slowdown and the research issues [PDF]

Consumption (Economics) ; Economic ...
Jack E. Triplett
core  

The Impact of Social Media Marketing Activities on Consumer Inspiration, Food Pleasure, and Behavioral Intentions: Evidence from Dubai Chocolate. [PDF]

Foods
Hamarat H, Çavuşoğlu S, Göral M, Gökçe Y, Uslu A, Bükey A.   +5 more
europepmc   +1 more source

ADVERTISING AND PRODUCT TRIAL - THE EFFECT OF MESSAGE’S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS [PDF]

The objective of this research is to examine the effect of message’s regulatory focus (promotion versus prevention) and product types (hedonic versus utilitarian) on advertising effectiveness, as well as how direct product experience alters these effects.
Camelia C. MICU
core  

The Association Between Power of Food Scale Scores and Weight Among Black/African American Individuals Consuming a Vegan or Low-Fat Omnivorous Diet in a Randomized Controlled Trial. [PDF]

J Nutr Metab
Bell A, Bernhart JA, Kim Y, Keseko EA, Turner-McGrievy G.   +4 more
europepmc   +1 more source

Prevalence and Correlates of Hedonic Hunger Among Youth Attending a Primary Health Center in South India: A Cross-Sectional Study. [PDF]

Cureus
Nimilitha K, A VK, D V, Midhun Teja N, Aravindakshan R, Gupta A.   +5 more
europepmc   +1 more source

Psychological determinants of participation in the sharing economy: a cross-cultural study of the U.S. and China. [PDF]

Front Psychol
Song J, Kajalo S.
europepmc   +1 more source