Results 121 to 130 of about 16,160 (150)

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Journal of Marketing, 1982
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications ...
Elizabeth C. Hirschman, Morris B. Holbrook   +1 more
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Pleasure principles: A review of research on hedonic consumption

Journal of Consumer Psychology, 2012
AbstractThirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic consumption and the myriad ways in which consumers seek pleasure and enjoyment. A thorough review finds that the topic has much appeal and that consumer research has made significant progress toward understanding some of its parameters.
Joseph W. Alba, Elanor F. Williams
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Effects of Peer Consumption on Hedonic Purchase Decisions

Social Behavior and Personality: an international journal, 2015
We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers ...
Eunsoo Baek, Ho Jung Choo
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More hedonic versus less hedonic consumption behaviour in advanced internet bank services

Journal of Financial Services Marketing, 2006
Finnish internet banking can be considered as one of the most advanced in the world. This paper presents an exploratory analysis of the consumer characteristics in this sector. In the context of internet bank services the paper compares and contrasts two sets of consumers: those who prefer a more experiential view of consumption (more hedonic consumers)
Katariina Mäenpää, Antti Kanto, Hannu Kuusela, Pallab Paul   +3 more
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Online loan moderation: Hedonism and consumptive behavior

2023
In the technological era, several conveniences in activities include making loans, in this case, online loans. The aim of this research is to test the moderating effect of online loans on hedonism on consumer behavior. This research uses a causality approach with PLS-SEM; the population in this research is active students in Serang City, with a sample ...
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Enjoyment or indulgence: What draws the line in hedonic food consumption?

International Journal of Hospitality Management, 2022
Yaou Hu, Hyounae Min
exaly  

How psychological distance shapes hedonic consumption: The moderating role of the need to justify

Journal of Business Research, 2022
Mohamed Didi Alaoui
exaly  

HEDONIC CONSUMPTION, WOMEN AND HOROSCOPES

Tüketim söz konusu olduğunda kadınlar erkeklere göre daha ön plandadırlar. Kadınların hedonik tüketim eğilimleri erkeklerden daha fazladır. Bu çalışmanın ana amacı; burçların hedonik tüketim ile ilişkisinin araştırılmasının yanı sıra, demografik değişkenlerin hedonik tüketim ile ilişkisinin ve kadın tüketicilerin daha çok hangi ürün gruplarında hedonik
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Hedonic Consumption Behaviors And Social Impacts

2015
Although productivity and rationalism are very important, the consumption that has occured as a result of serving the needs is unavoidable. Novadays, consumption is not only for serving the needs, society has become a consumption society.An individual finds pleasure and enjoys by consumption, beyond the product’s functions and benefits; the individual ...
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THE RELATIONSHIP BETWEEN SHOPPING ADDICTION AND HEDONIC CONSUMPTION

2022
Bu araştırmanın amacı kişilerin demografik özellikleri ile alışveriş bağımlılığı ve hedonik tüketim arasındaki ilişkileri açıklamaya çalışmak ve alışveriş bağımlılığı ile hedonik tüketim davranışı arasındaki ilişkiyi ortaya koymaktır. Bunun yanında alışveriş bağımlılığı ve hedonik tüketim davranışlarının demografik özellikler ile ilişkisi açıklanmıştır.
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