Results 141 to 150 of about 83,924 (296)

The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables

Jurnal Akuntansi, Manajemen dan Ekonomi, 2018
This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of
Sri Murni Setyawati, Sumarsono Sumarsono, Intan Praditya   +2 more
doaj  

On the Transformative Nature of Luxury Consumption and Consumer Well‐Being: A Systematic Literature Review and Research Agenda

Psychology &Marketing, EarlyView.
ABSTRACT Consuming luxury products and services has received little systematic attention as a potential pathway to consumer well‐being, despite sporadic evidence suggesting that luxury experiences may catalyse self‐transformational processes and happiness‐related outcomes.
Solon Magrizos, Maria C. Voutsa, Minas N. Kastanakis   +2 more
wiley   +1 more source

Local network externalities and market segmentation [PDF]

This paper models interaction between groups of agents by means of a graph where each node represents a group of agents and an arc represents bilateral interaction. It departs from the standard Katz-Shapiro framework by assuming that network benefits are
A. Banerji, Bhaskar Dutta
core  

Surprise Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

Psychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku, Gülen Sarial‐Abi, Selma Kadic‐Maglajlic   +2 more
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

Psychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst, Nina Krey, Graeme McLean, Heiner Evanschitzky   +3 more
wiley   +1 more source

So how much do you pay for ethical consumption? Estimating the hedonic price for Fair Trade coffee in Sweden [PDF]

This study applies the method of hedonic pricing to estimate the impact of the Fair Trade-label on the market for coffee in Sweden. Over the past decades, the general public interest in products bearing some environmental or social responsibility label ...
Schollenberg, Linda
core   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music

Psychology &Marketing, EarlyView.
ABSTRACT Despite a growing literature documenting consumer aversion to AI‐generated creative output, AI‐generated music has achieved notable success in the marketplace, with some songs achieving chart placements and attracting millions of streams.
Andrew B. Edelblum, Joshua Poe
wiley   +1 more source

Tüketim Hedonizminden Gözetime Açık Bilet: HOPİ Akıllı Kart Uygulaması Örneği

Yeni Medya, 2018
Modern birey kapitalist tüketim kültürünün kendisine yaşattığı tüketim hazzını yaşamak ve kendisini “o” ürünü tüketerek bir statünün içine dahil etmek hayalindedir.
Gözde Şahin
doaj