Results 151 to 160 of about 21,453 (197)
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Hedonic consumption experience in videogaming: A multidimensional perspective
Journal of Retailing and Consumer Services, 2022Linda D Hollebeek +2 more
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Laboratory hedonic ratings as predictors of consumption
Food Quality and Preference, 1999Abstract The objective of this study was to investigate the predictive validity of laboratory sensory tests on consumption. Thirty-six subjects (30 women, six men; mean age 21 years) participated in a taste-and-spit test, a taste-and-swallow test, a fixed quantity test in which an amount of 300 g was consumed, and an ad libitum consumption test ...
Zandstra, E.H. +3 more
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Hedonic Consumption in Virtual Reality
Journal of Internet Commerce, 2015With the fast development of online communities, it has become critical for firms to understand these communities’ influence on consumers’ consumption experiences. This is especially true in the case of hedonic consumption. The authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific ...
Joseph Ben-Ur +2 more
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Effects of background colors on hedonic and utilitarian consumption
PsyCh Journal, 2019AbstractThe present study examined how red versus green background colors affect consumers’ buying behaviors towards hedonic and utilitarian goods. Across two laboratory experiments (total number of participants = 210), we found that red (vs. green) could induce hedonically oriented consumption and, consequently, persuade individuals to buy more ...
Lei Wang, Ou Li
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Multisensory influence on eating behavior: Hedonic consumption
Endocrinología, Diabetes y Nutrición (English ed.), 2018Research in obesity has traditionally focused on prevention strategies and treatments aimed at changing lifestyle habits. However, recent research suggests that eating behavior is a habit regulated not only by homeostatic mechanisms, but also by the hedonic pathway that controls appetite and satiety processes.
María, Hernández Ruiz de Eguilaz +6 more
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Effect of food change on consumption, hedonics, and salivation
Physiology & Behavior, 1992This study assessed the influence of introducing a new food after repeated presentations of one food on food consumption, hedonics, and salivation. Male subjects were provided repeated 150-calorie courses of pizza or cheeseburger until satiety. Hedonics and salivation were measured before each course.
L, Wisniewski +2 more
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Hedonic motivations in online consumption behaviour
International Journal of Business Environment, 2016The potential of the web and of e-commerce systems to provide hedonic, non-functional value to online consumption experiences is known, as is the importance that consumers give to hedonic benefits. However, in the absence of a thorough approach and complete proposal, the hedonic aspects of online consumption (including its particular facet of shopping)
Martínez-López, Francisco J. +3 more
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"Great Sleep" as a form of hedonic consumption
Advances in Consumer Research, 2012 This paper focuses on sleeping as a practice of hedonic consumption. The aim is to work towards a novel theoretical perspective on sleep as a culturally regulated practice of enjoyment and a desirable state-of-being that is culturally scripted and ...
Valtonen, Anu, Moisander, Johanna
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Patterns of Hedonic Consumption Over Time
Marketing Letters, 1997Two experiments investigated whether individuals choose to listen to songs that maximize their enjoyment on each trial (local maximization) or across the sequence of trials (global maximization). In Study 1, participants made repeated choices between one liked song and one disliked song.
BARBARA KAHNX +2 more
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High-fit charitable initiatives increase hedonic consumption through guilt reduction [PDF]
European Journal of Marketing, 2017 Purpose: Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives are more effective when linked with hedonic than utilitarian products. Little is known, however, about the process underpinning this effect.
Ilaria Baghi, Paolo Antonetti
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