Results 11 to 20 of about 82,897 (283)
Hedonic and Utilitarian Consumption in COVID-19 Process
Erciyes İletişim Dergisi, 2021 Due to globalization, competitive marketing strategies, and developments in communication technologies, analyzing consumer behaviors becomes much more complicated these days.
Murat Seyfi, Merve Çerçi
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Journal of Economy Culture and Society, 2022 The concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs.
İbrahim Avcı
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Hedonic products for you, utilitarian products for me [PDF]
Judgment and Decision Making, 2016 Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, whereas the latter is sensational and experiential.
Jingyi Lu, Zhengyan Liu, Zhe Fang
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Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’ [PDF]
Marketing Theory, 2021 Imaginative pleasure through daydreaming has been theorized to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense experiences of daydreaming, prior to and independent of the purchase or use of marketplace commodities ...
Teresa Heath, Elizabeth Nixon
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Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset
Frontiers in Psychology, 2023 A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption.
Lin Cheng +5 more
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O Impacto da Interação Social na Adaptação Hedônica do Consumidor [PDF]
RAC: Revista de Administração Contemporânea, 2016 This article analyzes if social interaction during shopping and consumption situations influences the level of pleasure a person both anticipates during and actually feels after shopping.
Gabriela de Souza Neves +1 more
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The Effect of Religiosity on Hedonic Consumption and Wasteful Consumption Behavior
İlahiyat Tetkikleri Dergisi, 2021 WOS ...
AVCI, İbrahim, HACIKELEŞOĞLU, Hızır
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The effect of consumption volume on profile and liking of oral nutritional supplements of varied sweetness: sequential profiling and boredom tests [PDF]
, 2010 Oral nutrition supplements (ONS) are routinely prescribed to those with, or at risk of, malnutrition. Previous research identified poor compliance due to taste and sweetness.
Economoua, N. +7 more
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Psympathic: Jurnal Ilmiah Psikologi, 2016 This research aims to study the difference of hedonic consumption among syiah kuala university students in term of gender and faculties. The technique sampling used were purposive and quota sampling with 360 students consisted of 180 male and 180 female ...
Cut Aya Riadhah, Risana Rachmatan
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Wheel running, voluntary ethanol consumption, and hedonic substitution [PDF]
Alcohol, 2008 Few studies have examined the relationship between naturally rewarding behaviors and ethanol drinking behaviors in mice. Although natural and drug reinforcers activate similar brain circuitry, there is behavioral evidence suggesting food and drug rewards differ in perceived value.
Angela Renee, Ozburn +2 more
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