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Payment formats and hedonic consumption
Psychology & Marketing, 2020AbstractPayment formats have many important influences on consumer behavior. However, few studies have examined how the payment format affects hedonic consumption. This study explores how the transparency of the payment format (e.g., bonus points vs.
Hsin‐Hsien Liu, Hsuan‐Yi Chou
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Hedonic Consumption in Virtual Reality
Journal of Internet Commerce, 2015With the fast development of online communities, it has become critical for firms to understand these communities’ influence on consumers’ consumption experiences. This is especially true in the case of hedonic consumption. The authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific ...
Joseph Ben-Ur +2 more
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Multisensory influence on eating behavior: Hedonic consumption
Endocrinología, Diabetes y Nutrición (English ed.), 2018Research in obesity has traditionally focused on prevention strategies and treatments aimed at changing lifestyle habits. However, recent research suggests that eating behavior is a habit regulated not only by homeostatic mechanisms, but also by the hedonic pathway that controls appetite and satiety processes.
María, Hernández Ruiz de Eguilaz +6 more
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Laboratory hedonic ratings as predictors of consumption
Food Quality and Preference, 1999Abstract The objective of this study was to investigate the predictive validity of laboratory sensory tests on consumption. Thirty-six subjects (30 women, six men; mean age 21 years) participated in a taste-and-spit test, a taste-and-swallow test, a fixed quantity test in which an amount of 300 g was consumed, and an ad libitum consumption test ...
Zandstra, E.H. +3 more
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Hedonic motivations in online consumption behaviour
International Journal of Business Environment, 2016The potential of the web and of e-commerce systems to provide hedonic, non-functional value to online consumption experiences is known, as is the importance that consumers give to hedonic benefits. However, in the absence of a thorough approach and complete proposal, the hedonic aspects of online consumption (including its particular facet of shopping)
Martínez-López, Francisco J. +3 more
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Price placebo effect in hedonic consumption
International Journal of Hospitality Management, 2013Abstract Given the widespread use of premium pricing strategies as a marketing practice, how consumers evaluate premium pricing actions is an interesting issue for both marketing researchers and practitioners. Thus, the objective of this study was to examine perceptions of premium prices and the role of prices, which act as a cue that improves ...
DongHee Kim, SooCheong (Shawn) Jang
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Patterns of Hedonic Consumption Over Time
Marketing Letters, 1997Two experiments investigated whether individuals choose to listen to songs that maximize their enjoyment on each trial (local maximization) or across the sequence of trials (global maximization). In Study 1, participants made repeated choices between one liked song and one disliked song.
BARBARA KAHNX +2 more
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Ethnic Variation in Hedonic Consumption
The Journal of Social Psychology, 1982Summary The research explored variation in hedonic consumption patterns among members of religion- and nationality-based ethnic groups. It was assumed that observed differences in types and levels of hedonic consumption will increase our understanding of the hedonic aspects of ethnicity and the effects of ethnic socialization upon consumption ...
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More hedonic versus less hedonic consumption behaviour in advanced internet bank services
Journal of Financial Services Marketing, 2006Finnish internet banking can be considered as one of the most advanced in the world. This paper presents an exploratory analysis of the consumer characteristics in this sector. In the context of internet bank services the paper compares and contrasts two sets of consumers: those who prefer a more experiential view of consumption (more hedonic consumers)
Katariina Mäenpää +3 more
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Hedonic Consumption: Emerging Concepts, Methods and Propositions
Journal of Marketing, 1982This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications ...
Elizabeth C. Hirschman +1 more
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