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Does Consumer Well‐Being Affect Hedonic Consumption?
Psychology & Marketing, 2012ABSTRACTThis article presents a theoretical model that reveals how consumers’ long‐term subjective well‐being (SWB) influences their spending on hedonic products. Using the longitudinal data from a large national panel survey, the study found that consumers’SWBinfluences spending on hedonic products via the mediating effects of their positive ...
Zhong, J, Mitchell, V
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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
Journal of Marketing Research, 2008Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences.
Leif D. Nelson, Tom Meyvis
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Can Hand Washing Influence Hedonic Food Consumption?
Psychology & Marketing, 2015ABSTRACTThe act of hand washing has been a routine part of hygienic practices across time and society. Aside from its physiological effects, hand washing has also been shown to symbolically cleanse individuals of their transgressions. However, most research demonstrating the metaphorical effect of hand washing has mainly been focused within the domain ...
Chrissy M. Martins +2 more
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Appetite, 2023
The organic food industry has significantly gained currency due to consumers being increasingly health conscious. However, more insight is needed to decipher the impact of organic food consumption on consumer well-being. Quantitative methods using a cross-sectional design were applied to collect data from 578 organic food consumers residing in South ...
Paul Blaise Issock Issock +2 more
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The organic food industry has significantly gained currency due to consumers being increasingly health conscious. However, more insight is needed to decipher the impact of organic food consumption on consumer well-being. Quantitative methods using a cross-sectional design were applied to collect data from 578 organic food consumers residing in South ...
Paul Blaise Issock Issock +2 more
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Effects of background colors on hedonic and utilitarian consumption
PsyCh Journal, 2019AbstractThe present study examined how red versus green background colors affect consumers’ buying behaviors towards hedonic and utilitarian goods. Across two laboratory experiments (total number of participants = 210), we found that red (vs. green) could induce hedonically oriented consumption and, consequently, persuade individuals to buy more ...
Lei Wang, Ou Li
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Effect of food change on consumption, hedonics, and salivation
Physiology & Behavior, 1992This study assessed the influence of introducing a new food after repeated presentations of one food on food consumption, hedonics, and salivation. Male subjects were provided repeated 150-calorie courses of pizza or cheeseburger until satiety. Hedonics and salivation were measured before each course.
L, Wisniewski +2 more
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Justification of Hedonic Consumption Pre- vs. Post-Consuming
SSRN Electronic Journal, 2010Extant research on hedonic goods has largely assumed that consumers justify consumption before consuming. However, in everyday life, consumers often justify hedonic consumption after consuming. For instance, a dieter may exercise in the few days after eating a luxurious chocolate cake.
Eugene Y. Chan, Najam Saqib
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Effects of Peer Consumption on Hedonic Purchase Decisions
Social Behavior and Personality: an international journal, 2015We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers ...
Eunsoo Baek, Ho Jung Choo
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Beyond hedonic enjoyment: eudaimonia experience in craft consumption
Journal of Consumer Marketing, 2016Purpose This paper aims to explore the distinctions and similarities about Eudaimonia (a deeper pleasure beyond the hedonic enjoyment) and hedonic enjoyment, especially the influencing factors of Eudaimonia. Design/methodology/approach Survey and experiment are conducted to obtain the data.
Qiuying Zheng, Lan Xia, Xiucheng Fan
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The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
2015Based on the proximal defense notion of Terror Management Theory (TMT; Greenberg et al. 1986), the present study investigates the impact of mortality salience on hedonic and utilitarian consumption compared to no mortality threat. Terror management theory provides a theoretical explanation for behavior that is induced by death-related thoughts.
I-Ling Ling, Chih-Hui Shieh
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