Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites. [PDF]
Hongsuchon T, Chen SC, Khan A.
europepmc +1 more source
AI-based virtual try-on technology and the activation of green psychological mechanisms: evidence from a digital consumer environment. [PDF]
Bai J, Liang J, Gao Y, Feng X.
europepmc +1 more source
Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload. [PDF]
Cao J, Zhong L, Liu D, Zhang G, Shang M.
europepmc +1 more source
Sensory Image of Kiwiberry Juice Blended with Apple Juice: Cognitive and Hedonic Insights. [PDF]
Kostyra E +4 more
europepmc +1 more source
Adoption and usage of M-commerce: a cross-cultural comparison of Hong Kong and the United Kingdom [PDF]
Cheung, Chak Kwan +2 more
core
How surface texture affects consumers' willingness to pay: Evidence from smartphone covers. [PDF]
Kadoya Y +4 more
europepmc +1 more source
Do Perceived Values Influence User Identification and Attitudinal Loyalty in Social Robots? The Mediating Role of Active Involvement. [PDF]
Pang H, Wang Z, Wang L.
europepmc +1 more source
Driving the Consumer Adoption of Halal Cosmetics: A Systematic Review Using PRISMA and TCCM Framework. [PDF]
Raza MW, Uddin F, Rahman O, Hossain MB.
europepmc +1 more source
How traditional cultural load affects tourists' purchasing intention of tourist souvenirs. [PDF]
Huang Q, Yang D, Xie Y, Tan F, Kuang T.
europepmc +1 more source
Shopping festival atmospherics of China's singles day shopping festival and participants' perception: Scale development and validation. [PDF]
Li J, Wang X, Gu Q.
europepmc +1 more source

